スペインの玩具産業は、国内では2年連続減少から回復して2013年は0'3%増加となり950'000'000ユーロ(9億5000万ユーロ)に、輸出は8'18%増加して424'000'000ユーロ(4億2400万ユーロ)に。
El mercado nacional de la venta de juguetes se recupera
Las exportaciones cierran 2013 con un crecimiento del 8% y el consumo interno crece un 0,3%
Las exportaciones de juguetes aumentan un 6%
Ezequiel Moltó Alicante 20 MAR 2014 - 11:55 CET
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The national market for the sale of toys recovers
Exports close 2013 with growth of 8% and domestic consumption grows by 0.3%
Toy exports increased by 6%
Ezequiel Moltó Alicante 20 MAR 2014 - 11:55 CET
The toy industry is slowly recovering , and for the first time , and after two years of consecutive declines in the domestic market , industry sales have experienced some stabilization and achieve a slight growth of 0.3 % over 2012 , as reported on Thursday in a press release the Spanish Association of Toy Manufacturers .
Exports of toys continue their good pace and a year grow back , in this case 8.18% . The national market recovers and domestic consumption has slowed his fall and has even managed to grow moderately with sales account for 0.3 % more than in the previous year , reaching 950 million euros.
One problem that hangs over the sector traditionally is the seasonality , and is purchases remain concentrated in the Spanish market in the last four weeks of Christmas campaign , which accounted for 42 % of sales of all year . This figure represents more than 2 points the same four weeks of the year 2012. Twelfth week accounted for 13 % of total annual sales, according to data shuffles employers.
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Exports remain a real shot in the arm of the toy industry and continue to yield positive results , increasing 8.18 %, which places them at 424 million euros.
Traditional markets , European countries are still the main destinations of the Spanish toy and outside the European Union ( EU) , Russia is the largest growth market experience , with an increase in the Spanish market sales of 23%.
Valencia, with 38% of total exports, continues to lead the export classification of geographical areas. As for imports , in 2013 experienced a decline of 6.23% , leaving the total at 776 million euros. China fell by 7.84 % and Germany 37% done .
According to José Antonio Pastor, President of the Spanish Association of Toy Manufacturers , " although the domestic market has stabilized in 2013 around 950 million euros, the industry efforts must continue to focus on recovering domestic consumption , because Spain is the EU country with the highest seasonality and fewer purchase occasions during the year, which means that we have the lowest spending per child - year ( 135 euros ) - compared to 438 in the UK, 358 in France and 336 Germany, and Spanish is a year 7 child receives toys away from the 39 or 25 English from German. 2014 is coming to many new releases , news, and technology, in the confidence that the market will start and give positive figures " year.
Moreover, foreign markets have always been a bet in this sector , not in vain to 1,200 million euros in turnover , 424 million ( 35% ) are direct exports from Spain . And both the Nuremberg fair , such as Hong Kong , the two major international events toy , have shaped these good prospects , as employers.
The Association has called for March 28 in Madrid, its XLVIII General Assembly and Conference Toy , that is precisely discussed these results in Spain and other EU markets , in addition to future trends in games and toys , legislative challenges it faces the sector from Europe , and will have the attention of the principal outstanding Fair Nuremberg , with the largest share of Spanish toy .
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