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Una rosa de Colombia y Ecuador será la más vendida por Sant Jordi
El gremio de floristas espera vender este Sant Jordi dos millones de rosas más que el año pasado
Sant Jordi 2012| 20/04/2012 - 00:00h
A Rose of Colombia and Ecuador will be the most sold by Sant Jordi
The guild of florists expected to sell this Sant Jordi two million roses more than last year
Sant Jordi 2012 | 20/04/2012 - 00:00 pm
The guild of florists expected to sell this Sant Jordi two million roses more than last year
Sant Jordi 2012 | 20/04/2012 - 00:00 pm
Sant Jordi was a supposed medieval knight who killed a dragon, a mythological legend that has become a popular holiday and will have a queen from Colombia and Ecuador. It's called Freedom and it is the red rose that will dominate sales this coming Monday, from more than one hundred varieties of this flower to be purchased and then give in exchange for a book or as an offering per se. All this in a festival that florists provide much better than last year, when coincided with Easter.
Freedom stands out for its strength and durability and can present unique competition is the Red Naomi, who burst onto the Spanish market in 2009, but has managed to displace other as the Grand Prix. This is one of the highest quality roses, with a price that will not be strange to be around six euros and noted for its huge petals. As a novelty, between the red this year include the arrival of the variety Ivanhoe, which also occurs in Ecuador (in fact a variety of Freedom), and has a large cocoon, similar in size to a small apple . With respect to the color pink, almost all come from Holland, the most sold are the different varieties of roses blue, followed by white and specifically the variety Avalanche.
Guild President Mercabarna Wholesale Flower, Jaume Esteve, quiet breathing for weeks. Until within twenty years Sant Jordi, it will not fall during Holy Week. Last year, they did fall, in Catalonia were sold just over four million roses. This year, however, expect to sell over six million. The crisis also affects not even help a little. "In Mercabarna we have sold over 1.8 million as of this morning [for yesterday], said Esteve satisfied.
The great food market of Barcelona, which sells 40% of the roses that are sold and purchased in Catalonia during the National Day, yesterday predicted big sales on Monday, falling on a working day, when more is sold. Because more than the current adverse economic situation, to be sold roses, the most important is the day of Sant Jordi. "In fact, the crisis almost more companies that decide to have a thing with their customers and thus better sales," said Esteve. "In the past, less than last year, we have always been around six million. This year we will overcome. Sales can be fired, even if Barca win at Madrid. It is something we have tested. Everything on our side "added the president of the guild.
"Also, in the morning can drop some showers, but is expected to be splendid evening ... I have consulted with the Institute of Meteorology," confessed Ros.
Freedom stands out for its strength and durability and can present unique competition is the Red Naomi, who burst onto the Spanish market in 2009, but has managed to displace other as the Grand Prix. This is one of the highest quality roses, with a price that will not be strange to be around six euros and noted for its huge petals. As a novelty, between the red this year include the arrival of the variety Ivanhoe, which also occurs in Ecuador (in fact a variety of Freedom), and has a large cocoon, similar in size to a small apple . With respect to the color pink, almost all come from Holland, the most sold are the different varieties of roses blue, followed by white and specifically the variety Avalanche.
Guild President Mercabarna Wholesale Flower, Jaume Esteve, quiet breathing for weeks. Until within twenty years Sant Jordi, it will not fall during Holy Week. Last year, they did fall, in Catalonia were sold just over four million roses. This year, however, expect to sell over six million. The crisis also affects not even help a little. "In Mercabarna we have sold over 1.8 million as of this morning [for yesterday], said Esteve satisfied.
The great food market of Barcelona, which sells 40% of the roses that are sold and purchased in Catalonia during the National Day, yesterday predicted big sales on Monday, falling on a working day, when more is sold. Because more than the current adverse economic situation, to be sold roses, the most important is the day of Sant Jordi. "In fact, the crisis almost more companies that decide to have a thing with their customers and thus better sales," said Esteve. "In the past, less than last year, we have always been around six million. This year we will overcome. Sales can be fired, even if Barca win at Madrid. It is something we have tested. Everything on our side "added the president of the guild.
"Also, in the morning can drop some showers, but is expected to be splendid evening ... I have consulted with the Institute of Meteorology," confessed Ros.
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