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スペインのカタルーニャ州では、サンジョージの祭りで、経済危機にもかかわらず、去年の2011年よりも、バラと本がよく売れている
El sector del libro y de la flor esperan un Sant Jordi mejor que en 2011
Los libreros confían en mantener las ventas pese a la crisis y el gremio de la flor cree que venderá un 20% más
Sant Jordi 2012| 23/04/2012 - 09:21h
The book sector and flower Sant Jordi expect better than in 2011
The booksellers rely on to maintain sales despite the crisis and the flower guild believes it will sell 20% more
Sant Jordi 2012 | 23/04/2012 - 09:21 pm
The booksellers rely on to maintain sales despite the crisis and the flower guild believes it will sell 20% more
Sant Jordi 2012 | 23/04/2012 - 09:21 pm
English translation from Spanish of this newsarticle of this newspaper
Barcelona. (EFE). - The publishing industry and the flower of hope that Saint George is celebrated today in Catalonia is better than last year and increase sales to fall back on a weekday, and not in a Holy Saturday and 2011, which led many Catalans were in the holiday date.
Publishers, booksellers, literary agents and writers agree that Sant Jordi will be better this year despite the economic crisis and the unstoppable advance of digitization.
The Guild of Booksellers facing the party with caution and hopes to repeat the turnover of 2011, when it amounted to 17 million euros, while the president of the Guild of Editors, Xavier Mallafré, in a display of more optimistic forecasts that can reach 18.5 million.
Although the economic situation does not help, says Sant Jordi Mallafré is characterized by the gift of books and while it may be that the earlier "who had acquired two or more titles, are now only one, but tradition does not end."
Regarding scanning, remarks that although the number of readers in this medium, "in Sant Jordi will not be the core, because if it singles out the day is the gift of the book on paper."
Eduardo Mendoza, Chuck Palahniuk, Carlos Ruiz Zafon, Enrique Vila-Matas, Jordi Sierra Fabra, Paul Preston and Federico Moccia will be among the authors who will celebrate their traditional readers day by signing their latest books.
The flower sector is also expected to increase to 20 percent of the sale of roses on Sant Jordi, with estimates of between 6 and 7 million flowers, while last year only sold about 5 million.
As for varieties, few changes from previous years and the red rose will remain the majority. In fact, nearly 80% of the product will sell this red rose Sant Jordi.
The celebration of Sant Jordi has multiplied the solidarity events related to books and roses in Catalonia, where virtually all social institutions and professionals have been involved in initiatives to help the needy.
The most traditional solidarity campaign "against l'oblit Roses" (Roses against oblivion) who holds the Association of Friends of the Senior Citizens and aims that all older people living alone receive today a natural pink or a book.
Weather forecasts point to a day with clouds in much of the Catalan region, but precipitation is expected only in the Pyrenees, although from the evening could affect other parts of northeastern Catalonia.
Temperatures are generally pleasant and rise slightly to moderately high and range between 15 and 24 degrees.
Publishers, booksellers, literary agents and writers agree that Sant Jordi will be better this year despite the economic crisis and the unstoppable advance of digitization.
The Guild of Booksellers facing the party with caution and hopes to repeat the turnover of 2011, when it amounted to 17 million euros, while the president of the Guild of Editors, Xavier Mallafré, in a display of more optimistic forecasts that can reach 18.5 million.
Although the economic situation does not help, says Sant Jordi Mallafré is characterized by the gift of books and while it may be that the earlier "who had acquired two or more titles, are now only one, but tradition does not end."
Regarding scanning, remarks that although the number of readers in this medium, "in Sant Jordi will not be the core, because if it singles out the day is the gift of the book on paper."
Eduardo Mendoza, Chuck Palahniuk, Carlos Ruiz Zafon, Enrique Vila-Matas, Jordi Sierra Fabra, Paul Preston and Federico Moccia will be among the authors who will celebrate their traditional readers day by signing their latest books.
The flower sector is also expected to increase to 20 percent of the sale of roses on Sant Jordi, with estimates of between 6 and 7 million flowers, while last year only sold about 5 million.
As for varieties, few changes from previous years and the red rose will remain the majority. In fact, nearly 80% of the product will sell this red rose Sant Jordi.
The celebration of Sant Jordi has multiplied the solidarity events related to books and roses in Catalonia, where virtually all social institutions and professionals have been involved in initiatives to help the needy.
The most traditional solidarity campaign "against l'oblit Roses" (Roses against oblivion) who holds the Association of Friends of the Senior Citizens and aims that all older people living alone receive today a natural pink or a book.
Weather forecasts point to a day with clouds in much of the Catalan region, but precipitation is expected only in the Pyrenees, although from the evening could affect other parts of northeastern Catalonia.
Temperatures are generally pleasant and rise slightly to moderately high and range between 15 and 24 degrees.
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