El voluntariado corporativo toma cuerpo en España
Casi el 60% de las grandes empresas en España tienen programas que fomentan la participación altruista de sus empleados
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WORLD SUMMIT OF VOLUNTEERS
Corporate volunteerism is embodied in Spain
Nearly 60% of large companies in Spain have programs that encourage employee participation altruistic
Mary R. Sahuquillo Madrid 30 MAR 2012 - 17:24 CET
Corporate volunteerism is embodied in Spain
Nearly 60% of large companies in Spain have programs that encourage employee participation altruistic
Mary R. Sahuquillo Madrid 30 MAR 2012 - 17:24 CET
In Spain, about 57% of companies with over 500 employees have volunteer programs. In the United States is that the vast majority have chosen to create projects that offer their workers the opportunity to work in solidarity programs, own or with nonprofit organizations with which they have agreements. It is a way to help solve society's problems, but also to improve the company image and give added value for both employees and customers. Both parties are increasingly looking to know that their actions-both work and spending, for example - have a positive impact on the environment.
To have an impact that volunteering should be developed at all levels of the company
"Serving the society must be a part of business strategy, sustainability is to innovate," he argues Rosabeth Kanter Moss, Professor of Business at the Harvard Business School. This expert, one of the leading voices in the field of innovation and business leadership in the U.S., today took part in the Innovation Summit on Volunteerism, which was held these days in Madrid, organized by U.S. Embassy The Meridian International Center and the Rafael del Pino
There are different forms of corporate volunteering. Kris M. Balderston, World Association representative to the U.S. State Department, explained that companies can offer their employees participate in specific projects dedicating some time in their working hours or outside it, and also organize monthly or annual conferences more intended action.
People work morecomfortable when he does has an ultimate sense of service "
Jackie Norris, executive director of the Institute of Corporate Points of Light, stressed that volunteering has a real impact should be developed at all levels of the company. "Without the active support of management is impossible for projects to succeed," he said. This expert in corporate social responsibility also believes that employees must offer different activities according to their ability or willingness. "Perhaps some may only spend a day activity like going to paint the walls of a school, others just a few hours every so often by microvoluntariado from home via the Internet and other professionals use their skills to work in an organization," he says.
more informationU.S. and Spain encouraged to promote volunteerism in the crisis"Citizenship is not only vote, is to collaborate with the community"Life & Arts: Many faces for altruismAlan D. Solomont: "The government can not solve everything"
The latter is enforced by companies like Coca-Cola, Alcoa or Ferrovial. In the latter, for example, has developed a program to develop water and sanitation infrastructure with the help of employee volunteers. "We have a great team, why not offer what we do best: creating and managing infrastructure," said Gonzalo Sales, responsible for Corporate Social Responsibility programs of Ferrovial. "I do not want to just donate, want to be social actors," he said.
However, experts believe that the reasons to opt for corporate volunteer programs are not confined only to the benefit that they can directly contribute to society. "People work more comfortable when he does has an ultimate sense of service to others," says Moss Kanter. The study of the impact of volunteering Deloitte shows that 62.5% of young employees prefer to work in a company with corporate volunteer programs.
The responsibilityis an account socialintangible resultsLong term
These projects, experts, help improve the working environment, promote teamwork. "Besides helping to develop people skills and sense of belonging to the business," said Norris, who, like Moss Kanter, believes is in addition to the company image.
An idea shared by Sergi Loughney, Abertis Foundation, which highlights that voluntary contribution also creates value and that's important for companies. "Social responsibility is an account of intangible long-term results that create value in the workplace and in society," he says. Miguel Jose Ramon Road, president of Alcoa Spain, believes the volunteer projects will play an increasing importance in Spain. "They are a sum, but if you do not subtract. Customers want to know more and more if we recycle, if we have responsible policies with the environment ... It is important to make money, but also how you win and the impact they have on customers, employees and the community where you work, "he says. Alcoa in Spain, he says, more than 80% of staff 3400 employees, participated in volunteer programs last year.
Competing for providing
Kenn Allen, author of The Big Top, corporate volunteering in the global era, however, believes that sometimes the non-profit organizations feel "exploited" by the companies "who just want to clean up their image and to be seen doing good works. " For Moss Kanter, the reasons that lead companies to opt for voluntary programs do not matter. "Ideally, companies compete with each other for the best partnership with NGOs, even if their motives for participation are not entirely clear," he says.
"Volunteering is not something extra, is the core, the heart. Improving the cities and businesses, "said Stuart Holliday, president and CEO of Meridian International Center. For Holliday, who from 2003 to 2005 was U.S. Ambassador for Special Political Affairs United Nations, tools are needed to measure the impact of volunteerism, a more familiar concept in the U.S., where it is estimated that in 2010 8,100 million hours of selfless work of volunteers accounted for about 173,000 million (129.8 million euros), according to the Community Services Center there.
In the U.S. the hours of altruism accounted for about 173,000 million
In Spain, the National Statistics Institute has already announced that it will apply the rules of the International Labour Organization and Aenor to measure that impact. Get an idea of the power of the solidarity helps to capture more altruistic. Also, according to experts, starting from schools to educate the youngest members of your participation is important for the construction of society. In addition, Holliday said, we must encourage the elderly, a group growing number of citizens with much to contribute.
Meridian, Rafael del Pino Foundation and the U.S. Embassy in Spain announced yesterday the creation of a new volunteer project in Spain. To do so, according to Ambassador Alan D. Solomont, a Spanish organization seeking to submit a proposal for innovative action. "We are looking for ideas of how volunteering can innovate and improve," said Solomont, who explained that the project will receive support and funding from the organizers.
Volunteers, not workers
The mayor of Madrid, Ana Botella, announced this morning that Madrid will participate in the project Cities for services, a network for exchanging experiences on volunteering and social participation established by the City of New York and involving other cities like London. "Volunteering is a sign of our times society in which citizens engage with those most in need. It is the best expression of the human capacity to feel personally affected by the needs of others, "said Bottle. Work, he said, which is especially important in times of crisis.
Bottle has wanted to step out of the controversy surrounding his announcement that Madrid will incorporate volunteers in public libraries, otherwise, he said, could not open. In Spain the law clearly shows that volunteers can not cover what would be jobs, which, according to the announcement, it seemed they would do the volunteers requested by the mayor. "Our volunteer program is not to replace workers or replace the work of organizations", has tried to clarify today. "It is a tool that encourages active citizenship and strengthen social cohesion in the city," he said.
To have an impact that volunteering should be developed at all levels of the company
"Serving the society must be a part of business strategy, sustainability is to innovate," he argues Rosabeth Kanter Moss, Professor of Business at the Harvard Business School. This expert, one of the leading voices in the field of innovation and business leadership in the U.S., today took part in the Innovation Summit on Volunteerism, which was held these days in Madrid, organized by U.S. Embassy The Meridian International Center and the Rafael del Pino
There are different forms of corporate volunteering. Kris M. Balderston, World Association representative to the U.S. State Department, explained that companies can offer their employees participate in specific projects dedicating some time in their working hours or outside it, and also organize monthly or annual conferences more intended action.
People work morecomfortable when he does has an ultimate sense of service "
Jackie Norris, executive director of the Institute of Corporate Points of Light, stressed that volunteering has a real impact should be developed at all levels of the company. "Without the active support of management is impossible for projects to succeed," he said. This expert in corporate social responsibility also believes that employees must offer different activities according to their ability or willingness. "Perhaps some may only spend a day activity like going to paint the walls of a school, others just a few hours every so often by microvoluntariado from home via the Internet and other professionals use their skills to work in an organization," he says.
more informationU.S. and Spain encouraged to promote volunteerism in the crisis"Citizenship is not only vote, is to collaborate with the community"Life & Arts: Many faces for altruismAlan D. Solomont: "The government can not solve everything"
The latter is enforced by companies like Coca-Cola, Alcoa or Ferrovial. In the latter, for example, has developed a program to develop water and sanitation infrastructure with the help of employee volunteers. "We have a great team, why not offer what we do best: creating and managing infrastructure," said Gonzalo Sales, responsible for Corporate Social Responsibility programs of Ferrovial. "I do not want to just donate, want to be social actors," he said.
However, experts believe that the reasons to opt for corporate volunteer programs are not confined only to the benefit that they can directly contribute to society. "People work more comfortable when he does has an ultimate sense of service to others," says Moss Kanter. The study of the impact of volunteering Deloitte shows that 62.5% of young employees prefer to work in a company with corporate volunteer programs.
The responsibilityis an account socialintangible resultsLong term
These projects, experts, help improve the working environment, promote teamwork. "Besides helping to develop people skills and sense of belonging to the business," said Norris, who, like Moss Kanter, believes is in addition to the company image.
An idea shared by Sergi Loughney, Abertis Foundation, which highlights that voluntary contribution also creates value and that's important for companies. "Social responsibility is an account of intangible long-term results that create value in the workplace and in society," he says. Miguel Jose Ramon Road, president of Alcoa Spain, believes the volunteer projects will play an increasing importance in Spain. "They are a sum, but if you do not subtract. Customers want to know more and more if we recycle, if we have responsible policies with the environment ... It is important to make money, but also how you win and the impact they have on customers, employees and the community where you work, "he says. Alcoa in Spain, he says, more than 80% of staff 3400 employees, participated in volunteer programs last year.
Competing for providing
Kenn Allen, author of The Big Top, corporate volunteering in the global era, however, believes that sometimes the non-profit organizations feel "exploited" by the companies "who just want to clean up their image and to be seen doing good works. " For Moss Kanter, the reasons that lead companies to opt for voluntary programs do not matter. "Ideally, companies compete with each other for the best partnership with NGOs, even if their motives for participation are not entirely clear," he says.
"Volunteering is not something extra, is the core, the heart. Improving the cities and businesses, "said Stuart Holliday, president and CEO of Meridian International Center. For Holliday, who from 2003 to 2005 was U.S. Ambassador for Special Political Affairs United Nations, tools are needed to measure the impact of volunteerism, a more familiar concept in the U.S., where it is estimated that in 2010 8,100 million hours of selfless work of volunteers accounted for about 173,000 million (129.8 million euros), according to the Community Services Center there.
In the U.S. the hours of altruism accounted for about 173,000 million
In Spain, the National Statistics Institute has already announced that it will apply the rules of the International Labour Organization and Aenor to measure that impact. Get an idea of the power of the solidarity helps to capture more altruistic. Also, according to experts, starting from schools to educate the youngest members of your participation is important for the construction of society. In addition, Holliday said, we must encourage the elderly, a group growing number of citizens with much to contribute.
Meridian, Rafael del Pino Foundation and the U.S. Embassy in Spain announced yesterday the creation of a new volunteer project in Spain. To do so, according to Ambassador Alan D. Solomont, a Spanish organization seeking to submit a proposal for innovative action. "We are looking for ideas of how volunteering can innovate and improve," said Solomont, who explained that the project will receive support and funding from the organizers.
Volunteers, not workers
The mayor of Madrid, Ana Botella, announced this morning that Madrid will participate in the project Cities for services, a network for exchanging experiences on volunteering and social participation established by the City of New York and involving other cities like London. "Volunteering is a sign of our times society in which citizens engage with those most in need. It is the best expression of the human capacity to feel personally affected by the needs of others, "said Bottle. Work, he said, which is especially important in times of crisis.
Bottle has wanted to step out of the controversy surrounding his announcement that Madrid will incorporate volunteers in public libraries, otherwise, he said, could not open. In Spain the law clearly shows that volunteers can not cover what would be jobs, which, according to the announcement, it seemed they would do the volunteers requested by the mayor. "Our volunteer program is not to replace workers or replace the work of organizations", has tried to clarify today. "It is a tool that encourages active citizenship and strengthen social cohesion in the city," he said.
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