EL PAÍS consolida su liderazgo en información por Internet en España
Alcanza 8,1 millones de lectores en el mes de febrero, según comScore
スペインの電脳網冊子の最大読者のエル=パイス新聞の閲覧者は、817万6000人にのぼる
comScore / El País
COUNTRY's leadership in information over the Internet in Spain
Reaches 8.1 million readers in the month of February, according to comScore
THE COUNTRY 18 MAR 2012 - 19:47 CET43
Filed in:
communication
technology
media audience
Internet
broadcast media
press
telecommunications
communication media
communications
comScore / The Country
Reaches 8.1 million readers in the month of February, according to comScore
THE COUNTRY 18 MAR 2012 - 19:47 CET43
Filed in:
communication
technology
media audience
Internet
broadcast media
press
telecommunications
communication media
communications
comScore / The Country
THE COUNTRY, with 8.1 million readers, retains leadership of the information on the Internet in Spain, according to comScore figures relating to February 2012. This represents a growth of 2.38% over the previous month. COUNTRY records thus obtained excellent ratings, but also in time and frequency of visits of its users.
Second, nearly 400,000 readers away, is situated Elmundo.es, with 7.7 million users. These figures sum Elmundo.es traffic to that obtained by a cluster of sites like Dmedicina.com, Globaliza.com or Elcultural.es. COUNTRY includes users of the web COUNTRY and unduplicated Meristation gaming portal, part of the information offered in the Technology section. If during the same period (February 2012) we compare the site COUNTRY versus the Elmundo.es without these additions, the country would remain the leader in Spain with 7.6 million versus 7.4 million obtained by the newspaper Editorial Unit.
20minutos.es Sites ranked third with 4.2 million users and in fourth and fifth positions are located La Vanguardia (3.3 million users, in this case without aggregations) and Information Sites (3.3).
Grew by 2.38% and a lead of almost 400,000 users to Elmundo.es
It is also very remarkable as a few months after its appearance in September-did-the digital version of SModa has overtaken the veteran Yodona in audience. The website COUNTRY supplement aimed at women reached 548,000 in February, compared with 500,000 readers of the publication of Elmundo.es
ComScore was selected last year as the reference meter to the year 2012 by the Spanish online market. A large majority of the actors, represented by media agencies, advertisers, digital media (traditional and Internet-born), commercial networks and web portals, reached a consensus for designation as the reference meter after the competition held by the AIMC and the IAB. Measurement of comScore working on a hybrid data, taking the census data for each site and mixed with those of the panelists who have in Spain. With the arrival of this measurement system, the industry aims to end confusion existed before, something especially needed at a time when the Internet ad spending is growing well above the rest of the media.
The excellent data of February coincide with the completion of phase change of web COUNTRY. On day 22 he released his new home, after months of successive releases of all sections renovated and a great change in the way of writing work to improve the web output and daily print edition that reaches kiosks.
The list of most viewed news in February COUNTRY defines a profile of readers interested in culture, politics and economics. The head of the death of singer Whitney Houston, followed by information on labor reform and other businesses on Inaki Urdangarin. The fourth most-watched news is a report on Spanish immigrants caught by the strike in Norway and the fifth, the disqualification of Baltasar Garzon to serve as a judge.
According to Infoadex, digital reader COUNTRY is mostly urban, familiar with new technologies and with extensive interests in the field of information. It has a high level of education (according to the latest survey by the AIMC owns 69% college) and 56% is made up of men and 44% for women. It is also a very faithful reader of THE COUNTRY. More than half of users type directly the domain to access the content, rather than using search engines. It is also a very active reader who delves into sections and interact and share the news in their social networks. COUNTRY is the media more often in Spain on Twitter with over 1,200,000 followers on his account and another 400,000 in some sections such as Sports, Culture, Politics, The Country Weekly or Economy. The more often in Spanish is' cnnee with 2.1 million.
Second, nearly 400,000 readers away, is situated Elmundo.es, with 7.7 million users. These figures sum Elmundo.es traffic to that obtained by a cluster of sites like Dmedicina.com, Globaliza.com or Elcultural.es. COUNTRY includes users of the web COUNTRY and unduplicated Meristation gaming portal, part of the information offered in the Technology section. If during the same period (February 2012) we compare the site COUNTRY versus the Elmundo.es without these additions, the country would remain the leader in Spain with 7.6 million versus 7.4 million obtained by the newspaper Editorial Unit.
20minutos.es Sites ranked third with 4.2 million users and in fourth and fifth positions are located La Vanguardia (3.3 million users, in this case without aggregations) and Information Sites (3.3).
Grew by 2.38% and a lead of almost 400,000 users to Elmundo.es
It is also very remarkable as a few months after its appearance in September-did-the digital version of SModa has overtaken the veteran Yodona in audience. The website COUNTRY supplement aimed at women reached 548,000 in February, compared with 500,000 readers of the publication of Elmundo.es
ComScore was selected last year as the reference meter to the year 2012 by the Spanish online market. A large majority of the actors, represented by media agencies, advertisers, digital media (traditional and Internet-born), commercial networks and web portals, reached a consensus for designation as the reference meter after the competition held by the AIMC and the IAB. Measurement of comScore working on a hybrid data, taking the census data for each site and mixed with those of the panelists who have in Spain. With the arrival of this measurement system, the industry aims to end confusion existed before, something especially needed at a time when the Internet ad spending is growing well above the rest of the media.
The excellent data of February coincide with the completion of phase change of web COUNTRY. On day 22 he released his new home, after months of successive releases of all sections renovated and a great change in the way of writing work to improve the web output and daily print edition that reaches kiosks.
The list of most viewed news in February COUNTRY defines a profile of readers interested in culture, politics and economics. The head of the death of singer Whitney Houston, followed by information on labor reform and other businesses on Inaki Urdangarin. The fourth most-watched news is a report on Spanish immigrants caught by the strike in Norway and the fifth, the disqualification of Baltasar Garzon to serve as a judge.
According to Infoadex, digital reader COUNTRY is mostly urban, familiar with new technologies and with extensive interests in the field of information. It has a high level of education (according to the latest survey by the AIMC owns 69% college) and 56% is made up of men and 44% for women. It is also a very faithful reader of THE COUNTRY. More than half of users type directly the domain to access the content, rather than using search engines. It is also a very active reader who delves into sections and interact and share the news in their social networks. COUNTRY is the media more often in Spain on Twitter with over 1,200,000 followers on his account and another 400,000 in some sections such as Sports, Culture, Politics, The Country Weekly or Economy. The more often in Spanish is' cnnee with 2.1 million.
スペインの電脳網冊子の最大読者のエル=パイス新聞の閲覧者は、817万6000人にのぼる
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