コロンブスバルカのトリック
バルセロナ10万ユーロのモニュメント作品を支払いますが、社会的なプロジェクトに行くべきだと都市景観条例状態
The trick of Columbus Barca
The urban landscape ordinance states that Barcelona should pay 100,000 euros monument works but go to social projects
La triquiñuela del Colón azulgrana
La ordenanza de paisaje urbano de Barcelona establece que los 100.000 euros deberían pagar las obras del monumento pero irán a proyectos sociales
Camilo S. Baquero Barcelona 23 MAY 2013 - 21:57 CET
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La estatua de Colón vestirá la camiseta del Barça por 18 días / EFE
The trick of Columbus Barca
The urban landscape ordinance states that Barcelona should pay 100,000 euros monument works but go to social projects
Camilo S. Baquero Barcelona 23 MAY 2013 - 21:57 CET
The sportswear brand achieved its goal dressing the statue of Christopher Columbus with the Barca shirt. Yesterday there was talk of something else in Barcelona. And the City Council was no exception. But here's comments were not as friendly. The opposition criticized the government of Xavier Trias (CiU) for allowing an advertising campaign that "trivializes" the heritage of the city. The Consistory advocates who acted according to the rules.
The rules of urban landscape, 2006, clarifies that "advertising is not allowed in monuments". The ordinance, however, provides exceptional uses. This use the legitimate "public interest causes" such as municipal finance works, promoting improvements in the landscape or heritage rehabilitation. It is the latter course that has hosted the Consistory to deliver the license to Media Planning Group, which performed the Nike brand initiative.
"Barcelona can not become an advertising medium," criticized Jordi Portabella (Unitat per Barcelona)
The Columbus closed a year ago, when a failure in the left elevator caught six tourists, who had to be rescued by a crane. Barcelona Tourism, which operates the attraction, the work forward now to reopen the lookout. A spokesman explained that Urbà Hàbitat € 100,000 the city received by this campaign are calculated according to 50% of the cost of the improvement works. However, in an "exceptional" the money will go to social projects and not to cover the work. "Compensation advertising landscape by use of the monument is offset by income received from the sale of tickets," she said. In the past, advertising has enabled the tarps that cover monuments during its restoration, as with the obelisk on Passeig de Gràcia in 1989.
"Barcelona can not become an advertising medium," criticized Jordi Portabella (Unitat per Barcelona). From Initiative, Ricard Gomà stressed "the ease with which large companies are" for advocacy. The PP asked to establish criteria for what public monuments can be transferred. The PSC has said it is "exclusive" dress to Columbus with Barca colors. A similar position to that of Joan Collet, Espanyol president: "You have passed the ordinance by lining it seems that when something comes from a team is everything allowed" reports John I. Irigoyen.
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