スペインのBBVA銀行は電子取引部門を創設
BBVA crea una división digital con poderes para transformar el banco
La unidad de Torres Vila será la responsable de nuevos productos y de la oferta comercial
También unifica las áreas de estrategia y dirección y financiera en manos de Sáenz de Tejada
Agrupa el negocio minorista, de seguros y América Latina en una tercera división
Miguel Jiménez Madrid 21 MAR 2014 - 18:02 CET
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BBVA creates a digital divide with powers to transform the bank
Torres Vila unit will be responsible for new products and the commercial offer
It also unifies the areas of strategy and financial management and in the hands of Sáenz de Tejada
Covers retail business, insurance and Latin America in a third division
Miguel Jiménez Madrid 21 MAR 2014 - 18:02 CET
" A digital service of knowledge." That is the definition that makes Francisco González of what you want to be the BBVA , the bank president . To that end responds changing structure approved by the entity in the business area Digital Banking, led by Carlos Torres Vila , which will have broad powers to transform the entity is created.
The other rising figure in the renewal of the Dome of the bank is Jaime Sáenz de Tejada , who becomes director of Strategy and Finance . In Torres Vila relieves Strategy and Finance Manuel González Cid , who after 12 years in office, is as " Deputy President for strategic issues." Also, a new macrodivisión including global retail business lines (insurance, asset management and consumer finance ) and franchises in South America , led by Ignacio Deschamps is created. Cristina de Farias to the Steering Committee is incorporated by Spain and Portugal responsible for replacing Saenz de Tejada.
" With the new structure , we take a major step to address the transformation of an analog , efficient and profitable service a digital knowledge bank ," said Francisco González through a statement. " After building the foundations of our digital platforms - the - project , we can now accelerate the creation of new products and services for customers in the XXI century ," he added .
It is a big step for transforming an analog , efficient and profitable bank in a digital business "
Francisco González
The digital processing technology and has for years been an obsession of Gonzalez, who has decided to grant broad powers to the division of Digital Banking to speed . This division will be responsible for all commercial supply, multi-channel strategy , distribution model , global business line payment systems and design the business and operational processes , " relying on local resources to do so ." Power Authority said they are not yet fully defined media and staff who will the new division. It is expected to be a wave of new appointments and changes in second levels .
It will also aim to develop new business , from the development of internal initiatives as Wizzo ( an application that works as a virtual wallet ) to the acquisition of innovative companies like Simple, recently announced , through participation in the capital of startups through BBVA Ventures.
The new division will also involve organizational changes. It will work through project management by small teams with full autonomy, "the incorporation of internal and external talent."
The new area of Digital Banking report to Angel Cano, BBVA CEO . At its head is Carlos Torres Vila, Salamanca , 47, graduated from MIT in Boston and an MBA at the Sloan School , who has spent most of his career as a consultant at McKinsey and came to the bank in 2008 from the electricity sector , where he was CFO and Endesa strategy between 2003 and 2008.
"Customers are changing their way of relating to banks BBVA and we anticipate this change ," says Cano. "The new structure will allow us to better respond to customers today and in the future," he added in the letter sent to the supervisor.
Other appointments in the dome
Meanwhile, Jaime Sáenz de Tejada passes to lead the area of Strategy and Finance . Bachelor of Law, Economics and Business Administration from the Universidad Pontificia de Comillas ( iCade ) , to date he was director of Spain and Portugal, and was formerly CEO of BBVA Banco Continental in Peru and Director of Corporate and Investment Banking in America among other functions .
Responsibility for Saenz de Tejada in Spain and Portugal is handed over to Cristina Farias , until now director of the Regional Center . Farias joined BBVA in 1998 , and his career in the group has included positions in digital business development , payment , Uno-e or consumer finance, among others. Cristina de Farias has a degree in law and an MBA from IESE.
Along with the digital area and changes in Strategy and Finance , a new division that includes global retail lines , insurance business and franchising in South America is created. This new unit , which will also support monitoring and Garanti Turkey and the retail team in China, will be led by Ignacio Deschamps. "The division will be responsible for markets and businesses with high growth potential and will be critical for the generation of results of BBVA ," said the statement, detailing your name will be Global LOBs and South America . Ignacio Deschamps joined the Group in 1993 and is a member of the Executive Committee since 2006, when he was head of BBVA Bancomer.
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