スペインの20大企業協会は、世界を周遊し、スペインに投資するように宣伝、行脚
“La competitividad española está intacta”, afirman las empresas al inicio de su gira
Las grandes empresas unen sus fuerzas en un auténtico ejercicio de diplomacia comercial
Isabel Ferrer Ámsterdam 3 ABR 2013 - 20:45 CET
"The Spanish competitiveness is intact," say the companies at the start of his tour
Large companies join forces in a genuine exercise of commercial diplomacy
Isabel Ferrer Amsterdam 3 ABR 2013 - 20:45 CET
The heavyweights of the Spanish business world have joined forces in a genuine exercise of commercial diplomacy to convince their counterparts from three continents that the economy will grow in 2014. That Spain is "a country of opportunity" and worth investing because the adjustment applied by the PP government is changing the national economic future. The Business Council of Competitiveness (CEC), an organization that brings together nearly twenty-Inditex recognized companies, Telefónica, Repsol, Santander, Mapfre, BBVA, La Caixa, Iberdrola, El Corte Ingles, Ferrovial and ACS, among others- has led in person so optimistic message to Amsterdam. It is the first of the 23 capitals of Europe, America and Asia including on a world tour aimed at improving the image of Spain.
Fernando Casado, director of the Council, and José Manuel Campa, IESE professor and former Secretary of State for Economic Affairs in the previous government, were used to fund to convince a hundred representatives of multinational banks and the Netherlands (including Shell, ING, Vodafone, KPN and ABN Amro), small businesses, economists, lawyers and headhunters that "Spanish competitiveness is intact." "We need the EU grow to continue to grow with it. So come and invest, is the best. And not only in the tourism sector that has made us famous. Also on information and new technologies, machinery or automotive field, "said Campa, who has not denied" the enormous challenge posed today by a 26.3% unemployment ".
In great shape, the economist has paraphrased the film Field of Dreams, starring in 1989 by actor Kevin Costner, determined to build a baseball field. "If you build it, he [a player legendary] will come" is the motto of the tape. For the expert, the expected visitor fictional celluloid should be, in the real world, young Spanish professionals who have gone abroad in search of employment. "They will return as the economy progresses," he assured.
While the business opportunities in the health sector, given the general aging of the population, have grabbed much of the interest of the audience, and Married Campa also presented Spain as the place "where you can crystallize the internationalization of Latin America" . Business Council The message will arrive in London on Thursday. Then continue, among other places, Frankfurt, Berlin, Zurich, New York, Boston, Sao Paulo, Beijing, Hong Kong, Singapore and Mexico.
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