スペインのテレビ ゲーム会社のAtariは、フランスの子会社の業績不振などで破産宣言
La empresa de videojuegos Atari se declara en bancarrota
Los dirigentes esperan crear un negocio enfocado en lo digital y en las plataformas móviles
EP Madrid 21 ENE 2013 - 18:51 CET
The Atari video game company files for bankruptcy
The leaders hope to create a business focused on digital and mobile platforms
EP Madrid 21 ENE 2013 - 18:51 CET
The creators of games Atari has filed for bankruptcy in an effort to break free of its high debt load, especially due to its French subsidiary, for which Atari Inc. and three of its affiliates filed the applications for bankruptcy on Sunday New York. Company executives expect the U.S. release of the French company Atari SA and in the coming months to find a buyer. According to an anonymous source said 'Los Angeles Times' modest hope to create a business focused on digital and mobile platforms.
The brand is 31 years old and is still known worldwide for its pioneering role in video games like Pong, but still has been embroiled in financial problems for decades. In 2000 he joined Atari Infogrames, a French company, changing its name to Atari SA, getting all of the assets of the pioneer in video games.
President Jim Wilson has tried to rebuild the company, which has only 40 employees in the United States, focusing on the development of games for smartphones, including "hits" that compiles several arcade titles and an updated version of the famous Pong.
The Chief Executive has also licensed the Atari logo for merchandising, a business that provides about 17% of company revenues. But its benefits have been low and incomes have fallen by 34% in 2012 and 43% in 2011 and the shares are down from 11 euros in 2008 to less than one euro now. The growth potential of the company has been hampered by its almost total dependence of BlueBay Asset finance company, which owes a credit of 28 million dollars (21 million euros) that has left Atari without the resources to release games that were in development, including the title of gambling "Casino Atari".
Efforts capitalization of the company have been unsuccessful, in part because of its complex structure of American business with a public list of French values. For now it is unclear who would be interested in the purchase of Atari Inc. Jim Wilson although probably seek support to keep control of the company. It is also possible that the company will be sold to other buyers interested parties.
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