スペインでの電脳網(インターネット)上での販売は、個人ばかりでなく、会社や大型スーパーにも広がる
PROPIEDADES
¿Qué portal de Internet utilizo?
La Red se convierte en un canal de compraventa también para oficinas y centros comerciales
Aumenta la presencia de canales especializados en el mercado inmobiliario
Inmaculada de la Vega Madrid 27 ENE 2013 - 14:25 CET
PROPERTIES
What Internet portal use?
The network becomes a sales channel also for offices and shopping centers
Increase the presence of specialized channels in the housing market
Inmaculada de la Vega Madrid 27 ENE 2013 - 14:25 CET
Fuente: ComScore. / El País
Hay varios observadores pais.com, o globaliza.com, fusionado con suvivienda.com.
ampliar foto
RANKING DE PORTALES INMOBILIARIOS. Fuente: www.spanishintour.com / El País
Ruleth Internet as a sales channel, or at least pre-housing, a market that accuses a clear decrease in Spain, which makes think about how to approach other countries with greater liquidity and as diverse as China and Russia, which together with Germany, the UK and Norway, are still the most active buyers.
What website do I stay? Alberto Martinez Devia-professional user spanishintour.com director, among other sites, advises those with higher traffic for sales not only between individuals, but also for those who want to capture the small investor abroad.
Source: ComScore. / The Country
Several observers statistics that measure the influx of visitors in the portals. Among them, ComScore, experts, offers it reliability-based portals charts-organized by specialty, but ComScore does not embrace the whole universe on the web property
The spectrum of real estate websites is expanding. Over time are incorporated those designed for professionals. This is the case masprofesional.com, Intercom Group, or inmogeo.com, of Rightmove, or addmeet.com that ComScore does not include in its list. Bet on Internet as a sales channel, barely exploited to the tertiary sector, introducing transparency in the market.
As for the general user directed, Martinez Devia difference between the real estate portals and classified, though separated by a thin line and mobile. "Classified portals typically have limitations, such as the number of pictures is restricted, there is no access to geolocation via mobile search and the number of attribute fields for classifying a building is limited.
Among the classified, counted segundamano.es, Anuntis group; loquo.com, Marktplaats group; inmobiliaria.elpaís.com linked to the pais.com, or globaliza.com, merged with suvivienda.com.
RANKING real estate websites. Source: www.spanishintour.com / The Country
For inmobiliaria.elpais.com appears subordinate to the digital version of the paper and provides some 240,000 homes, according to a sample restricted to Madrid, Barcelona, Malaga and Alicante.
On the podium are the property portals and fotocasa.com idealista.com, which share the first place in terms of number of unique visitors. "I think the first is better portal, but one could speak of a dead heat, given the supply of properties, popularity and functionality of both to the individual and to the real estate agent," says Martinez Devia.
For those who typed "buy house" outside Spain, idealista.com has signed agreements with leading sites in Germany, UK, France, Switzerland and Ireland to service professionals who want to export their offer. Rightmove, meanwhile, is studying this possibility or to participate in international networks of portals. Currently being translated into English and German, and Russians are among the 10 nationalities in our country house looking through this portal based in Barcelona.
Contacts elected
There are portals for professionals only, as is the case www.addmeet.com that has positioned at the top when you Google "investment property", "office building", "logistics premises" or "premises in return"; Searches that an individual does or professionals who ignore the Internet may be a valid channel to buy a mall. And this is the line that works addmeet, which records 30,000 page views per month, of which 15% are made from Mexico, and the rest from Europe.
It has a refined both plaintiffs offer professional investors as rental of office buildings, shopping centers, hotels and tertiary general and solar certain size, both directly and in auction sales, concession and competition.
Iñigo Corres, portal, posted a list of 1,200 contacts on the web and about 1,400 buildings. In your portfolio, Mapfre buildings, Axa, General Electric, Testa, Colonial, Núñez and Navarro, Iberdrola, GMP, the Community of Madrid, the Government of Aragon, and is negotiating Bilbao Technology Park, which is a benchmark in innovation.
To register as an advertiser or as premium inverter (which are 200 of the 400 registered) must meet requirements such as having 8 million euros in balance. The cost is around 79 euros per quarter, and 120 premium for each contact.
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