スペインのTelefonicaの子会社の電脳社交網のTuentiは、2011年2012年に23'000'000ユーロの赤字
Tuenti perdió 23 millones en sus dos primeros años como filial de Telefónica
La red social facturó cuatro millones al grupo por "asesoramiento comercial y de marca"
Recibe un fuerte apoyo financiero con una línea de crédito y un préstamo por 21 millones
Ramón Muñoz Madrid 30 ENE 2014 - 00:00 CET
Tuenti lost 23 million in its first two years as a subsidiary of Telefónica
The social network four million turnover group "business advice and brand"
Receives strong financial support with a line of credit and a loan of 21 million
Ramón Muñoz Madrid 30 ENE 2014 - 00:00 CET
Tuenti , social network and now virtual mobile operator , lost 23 million euros between 2011 and 2012 , his first two years as a subsidiary of Telefónica , a significant figure when you consider the amount of its turnover in that period rose to 27.6 million euros , as recorded in his account held by the Commercial registration results.
The losses would have almost equaled revenues not billed because Tuenti 4 million euros to the group by way of " providing business advisory services and brand Telefónica Digital" in November 2012 .
Specifically , the company founded by Zaryn Dentzel , reported a net loss in 2011 of 11.7 million were reduced slightly in 2012 hatsa 11.3 million. Revenues rose from 10.5 million in 2011 to 17.1 next year, driven by the launch of the brand as Tuenti Mobile virtual network operator using Telefónica.
The company, founded in 2006 as a social network for teens , was acquired in July 2010 by Telefónica , which paid 70 million euros to gain 91.2 % of the capital , but began consolidating in the group accounts to year 2011 . In November 2013 , Telefónica was made with 100 % interest, to acquire the remainder was in the hands of minority shareholders who included employees and directors thereof , including Zaryn Dentzel , who exercised his option.
Revenue is almost equal to the losses
Since joining under the umbrella of Telefónica , Tuenti has received strong financial support from the group chaired by César Alierta . Thus, society has granted a line of credit for the Telefónica Group Finance ( Telefisa ) with a limit of 17 million euros, of which at December 31, 2012 had had 15.65 million . In addition , the company signed in June 2012 with an equity loan amounting Telefónica Móviles of 4.12 million. Both the credit and the loan was renewed in early 2013 , they expanded to a limit of 18.3 million euros and 550,000 euros respectively.
In fact , thanks to this support Tuenti has survived as recognized by the audit report. And that as a result of losses incurred in those years, the company had a December 31, 2012 a negative book equity of 4.63 million and a working capital ( which measures the ability of a company to to meet its short-term liabilities ) is also negative 19 million euros, an equally negative operating result of 16 million euros.
"However, the directors of the company believe that the cash flows generated by the business and available funding sources allow to address the group liabilities " amounting to late 2012-25470000 of which 21 , 6 million corresponding to group companies, according to the report results .
Tuenti accounts , the first to be published since he bought Telefónica , make clear the movement experienced by the company , whose primary business - the social network advertising - is giving way to the coming of their subscribers as a virtual mobile operator. So income from marketing and advertising ( 9.4 million) fell 12 % in 2012 over the previous year . Meanwhile , the mobile brand, definitely launched in February 2012 , 3.5 million billed for services , multiplying by 12 's of 2011 , when it was a pilot project (beta phase). Tuenti Mobile ended the 2012 year with 77,500 customers, but at the end of 2013 reported having 165,000.
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