スペインには、9'600の町村に、138'000床の15'000の農村宿舎があるが、2013年は不景気で宿泊数は4%減少し,宿泊客数は2%の減少
PROPIEDADES
Las casas rurales aguantan el tipo
Hay 15.000 casas en 9.600 pueblos con capacidad para 138.000 viajeros
Durante el primer semestre las pernoctaciones han descendido un 4%
Juan Carlos Martínez Madrid 11 OCT 2012 - 16:54 CET
PROPERTIES
The cottages stand the guy
There are 15,000 households in 9600 with a capacity of 138,000 people travelers
During the first half of overnight stays fell by 4%
Juan Carlos Martínez Madrid 11 OCT 2012 - 16:54 CET
"Until 2009, either. Thereafter, things began to fall each year. And this summer has been the worst. In July, fatal, and in August, stumbled. Eventually won 2,000 euros less than last year "says Maria, who, despite everything, hold the front of Marian Village House, located in the Asturian town of Cardeo de Abajo, in the center of the Principality. He opened his first house in 2005 and two more the following year.
The experience of Mary is extrapolated to other entrepreneurs over the past decade, driven by the good economic situation in Spain, searched the rural tourism an alternative business to sun and beach, much quieter and away from the large crowds the coast. And the business experienced rapid development to exceed the 15,000 currently 9600 establishments in localities, and with an accommodation capacity for about 138,000 people.
But the crisis is felt, especially by the dependence of the business of national clientele by 90%, down from 4% of overnight stays and 2% fewer passengers between January and August. The reasons: an imbalance between supply and demand, reducing the length of stay, lower average occupancy (even on weekends) and the increase in last minute bookings. The concern is evident in the sector. "It seems that next year will be better", laments Mary resigned.
The case of Mary may be representative of much of rural tourism. They saw up the business through the roof at first, and are checking now face bitter, but not resigned and maintain expectations despite the dark clouds. "In the long weekend we have everything busy, and November and December only have applications," he says.
Employers want amplair two to five months, the annual closing
A profile that departs Morenés Alvaro, who also confirmed the full occupation of their stay for this long weekend. This industrial engineer of 55 years left three years ago since I had to mount a multinational, in the town of Candeleda Avila (Avila), Peter's hideout Malillo. "In principle, using the roots of my wife here bought the land and became the home for the weekends, but we started to spin the issue and in the end we decided," says Morenés the beginning of his adventure tourism business rural.
And is delighted. "I'm much happier. Wear a lifestyle full and constructive and, although I know that is a long term project, I can not complain. I going relatively well." His seven homes spread over six acres farm V-shaped benefit from large market which is the distance to Madrid and fidelity that he has been reported nearby. "60% of repeat customers or referrals come by," he says.
Are attracted by some houses independent of each other with their own entrance, their parking and barbecue, why this weekend, in the case of four bedrooms for nine people have been rented for 800 euros. A price has also been adjusted. "In the case of a bridge like this two days charged weekend rate and the other as if it were working," says Morenés.
Opted for this alternative. "O rode one or a very cheap quality", and chose the latter. Between one thing and another and has invested one million euros, including 600,000 of a loan by paying 6,000 euros each month. A flat charge that is added to a person hired permanently and other employees who do temporarily.
Only 13% of rural households have housing tab translated into English
Good prospects of Morenés contrast to other entrepreneurs who have already been forced to close or are about to do. The accounts do not come with those obtained in the height of summer, with average occupation of 30%, you can not survive in the harsh winter ahead.
In some areas, forcing employers are changing the rules to extend the set time in which you can close the establishment. In Galicia, for example, seek to expand from two to five months in which they can close down without running the risk that the Administration open file and attempts to achieve closure of the business.
Objective: the foreign traveler
If the Spanish can not afford to rent a cottage, the survival of the industry is to increase significantly the foreign clientele. It's not easy. There are still many barriers to foreign knowledge.
And there are steps to take to simplify the offer. "How are we going to attract travelers if they do not understand what we say" asks Joseba Cortazar Toprural spokesman, referring to the dozens of classifications and categories of accommodation in each community (inn resort rural ecovillage, farmhouse ...).
Language does not help: only 13% of the accommodation establishments tab has translated into English. "You do not need to speak perfect English. Translators are free to give at least basic care in other languages," said Cortázar.
And, of course, it never hurts that since the administrative Spain is promoted as something more than sun and sand, "a model that is losing steam compared to other Mediterranean countries with similar conditions increasingly competitive," says the spokesman Toprural. And in that diversification of rural tourism destinations comes as a differentiated model.
0 件のコメント:
コメントを投稿