ウォールストリートジャーナルの特集で 取り上げられたスペインのバレンシア資本のスーパー連鎖店網のMERCADONAの"成功の秘訣"は、より生産的、柔軟な労働条件
‘The Wall Street Journal’ alaba el “modelo alemán” de Mercadona
El diario estadounidense destaca las condiciones de trabajo flexibles y los salarios ligados a la productividad
El País Valencia 24 OCT 2012 - 12:37 CET
The Wall Street Journal praised the "German model" of Mercadona
The American newspaper highlights flexible working conditions and wages linked to productivity
El Pais Valencia 24 OCT 2012 - 12:37 CET
Mercadona is starring Wednesday in the pages of The Wall Street Journal reveals that the "secret of success" lies in work with "German-style recipe" in order to be more productive, flexible working conditions for employees whose work is linked to the achievement of bonus, a "rare mix" in Spain.
The American newspaper stands on its front page that the Valencian chain has hired 6,500 employees last year, more than any other Spanish company, with sales increased 8% and continue to rise.
All this has been achieved, the newspaper said, in a country that "is approaching an international bailout", with an unemployment rate close to 25% and retail sales have declined for 25 consecutive months. "We had to find a model that will differentiate us from our competitors," said the president of Mercadona, Juan Roig, who points to Wal-Mart as one of its models, according to the newspaper. Currently about 90% of workers are full-time permanent contract, compared to other Spanish competitors, in which 60% of staff work part-time.
The paper also highlights the Valencian chain investment in their employees and their training. Mercadona has become a reference in Spain, though it will take a while for any other company can copy it says in the article the head of the Spanish office of Kantar Worldpanel, Luis Simoes. "Mercadona has invested in its employees for years and years," he stressed.
According to the publication, Mercadona also pays above-average wages and has never done layoffs. "If the company hits certain profit targets, almost all employees will receive a bonus of up to two months' salary," says The Wall Street Journal.
In return, he adds, Mercadona requires dedication of its employees, who are sometimes called to help with other jobs around the store. "Workers are trained to keep a close eye on customer needs. When a buyer stops at a rack of fresh food, for example, an employee can offer help in about seven seconds," the report said.
The efficiency drive has helped increase sales per employee by 62% since 2004, according to The Wall Street Journal says, pointing to the absence in the supermarket chain is in the 1%, well below the national average , with an annual staff turnover of 5%.
The Wall Street Journal adds that the higher productivity of workers allows Mercadona keep prices under control, which fell by 10% in 2009 alone.
Mercadona, whose market share has risen to 21% today from 15% holding in 2008 and is preparing for a new challenge: to explore its expansion outside Spain, beginning with Italy, says the newspaper.
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