The Human Face of Big Data 計画は、100万0000人の電網携帯電話(SMARTPHONE)利用者の自主協力者の行動·性格などを記録·分析
Espíame y dime cómo soy
Una aplicación para el móvil registra la vida, paso a paso, de más de un millón de voluntarios
El macroexperimento pretende estudiar el comportamiento humano
Experimentos masivos
'El lado bueno del Gran Hermano', por JAVIER MARTÍN
Maruxa Ruiz Del Árbol 3 OCT 2012 - 00:00 CET
Take a peek and tell me how I am
An application registers to the mobile life, step by step, more than one million volunteers
The macroexperimento aims to study human behavior
massive experiments
'The good side of Big Brother', by Javier Martin
Ruiz Maruxa Tree 3 OCT 2012 - 00:00 CET
The trail of information that we are constantly on our strong relationship with technology has become an inexhaustible database whose use is changing humanity. An experiment presented yesterday in London showed the power of an application that has obtained private information than a million volunteers through their smartphones. The initiative aims to show "the benefits" of sharing our data online, but will we be able to manage this information for purposes beneficial to all and will eventually become a powerful instrument that will facilitate our control and manipulation?
Since the beginning of time until 2003 mankind has generated five exabytes of information (50 bytes increased to 18). The technological abundance we have submerged our existence intimately linking Internet in general and smart phones in particular, has led since 2003 until today we produce that much life testimonies every two days. With a smart phone in his hands our very existence produces data and more data. According to an expert group of the project Human Face of Big Data, much of this information is now wasted in cyberspace and could improve the future of mankind in matters such as health, safety, environment, personal relationships or business.
Since 25 September, approximately one million people are sharing their private lives via mobile to participate in this experiment and to compare their habits and customs with people in every corner of the planet. It is expected that by December between one and ten million people downloaded this free application called The Human Face of Big Data. For now only available for Android, but in the coming days will also be getting the Apple version. All these anonymous volunteers are willing to share your life with others to change their habits can be compared with those of other human beings or find your soul mate data. At the end of the experiment, within two months, the information will be transferred to a museum in the United States-not-that have been identified and analyzed the application will stop working.
Humanity generates in two days as there was so much data to 2003
"Big Data is always associated with fear of ending up living in a Big Brother. Indeed, there is an element of this, but there is another side with the potential to improve the world through their analysis, to compare patterns and demographics, "said David Menninger yesterday, the head of business development at EMC. This company with a presence in the New York Stock Exchange, which designs software for companies to know how to use and interpret the data provided information on the internet, is the major sponsor of the experiment. The others are Cisco, FedEx, VMware, and Originate Tableau. "People are unable to recognize the beneficial aspects of these data sets almost immediately because they are frightened by those related to Big Brother," he added.
Jake Porway, founder of Data Kind, provided an example of how this mammoth concept called Big Data can change our lives for the better. "So far, only technology companies were using this data, but gradually all sectors are going to get in the car". Porway The small company, with only two paid employees, know how to use the information offered by the Internet to, for example, advise on whether an NGO raises more money by sending your emails on Monday or Friday. "We can analyze the number of people who have opened this correspondence, how many times have clicked on it and if you donated money or not." Porway has recruited hundreds of volunteers who work without pay to analyze data from the web. He calls his volunteer data scientist (scientific data) and speaks enthusiastically about how the presence of one of them in each company could improve its profits exponentially. "It's amazing to think that someone can make sense, sort and parangonar all this data that are sometimes lost in cyberspace."
EMC's president for Europe, Adrian McDonald, says that these initiatives will have a major impact on many aspects of daily life and the companies behind them will drive the next "industrial revolution".
"It is estimated that for every child born in 2012 the amount of information generated and this person that recorded related to it will be bigger than all that has been created since the Stone Age," said McDonald, adding that 10% of pictures taken throughout history were removed in 2011. According to this expert, the industry responsible for processing these huge amounts of data "has the potential to cause a change in life truly great citizens."
Taking the overwhelming generation 5 exabytes of data every two days as pitch, this group of technology companies has embarked on an experiment fascinating and chilling in equal measure. How will it change our lives this new ability to collect, analyze, relate and visualize large amounts of data in real time? This experiment gives an idea of the magnitude of his power.
To unburden The Human Face of Big Data on the phone, the GPS starts to get "passive information", for example, where we are going, what time our business is larger, we travel many miles in a day and how fast. You can also answer a series of questions about their dreams, views on family, faith, sex, lucky ... Questions like: What is your fantasy?, What do you do before you die? or if you could change the DNA of your child what he would, longevity or immunities "are part of this game.
We can improve the world with data analysis, "says the company
One of the payments that these people get for giving away your privacy to the cause is to find your soul mate. Of all the people who have used the application found that most resembles them, which does the same as them, sharing their dreams ...
Data is shared in real time and change by the minute, but at one in the afternoon yesterday, 52% of users of the application came from the U.S., UK 5%, 3% of India and rest in smaller proportions, in other corners of the world.
But what is the level of privacy they get these people? Jonathan Martin, vice president of EMC, ensures that all data is anonymous. But perhaps enough to say our name? In the game's soul mate, one of the great satisfactions they get volunteers is to see a photo of the person generating the same type of information they. "The privacy policy can be read on our website and in every intimate question you asked, you can choose not to answer," argues Martin.
Marion is French, is 35 and is one of the people who have enrolled in this experiment. Happy to have found your soul mate, a man of 42 years who lives in Madrid, but confesses that before downloading the program I was afraid "that the questions were too inquisitive." The most disturbing thought is that he was referring to their religion and their dreams. "But that was a very open and one can choose how involved. The rest are questions about lifestyle, like you had as a child and dog stuff, "he says into the phone.
Marion, like other volunteers, has accepted a level of intrusion to open their lives to this application, but we all expose our lives to a greater or lesser extent and contribute every day to generate these five exabytes of information when we opened the Facebook, when we hear a song on Spotify, when we update our Twitter profile. What level of control we have over the information we emit? Can we be invisible to the Internet if you want? How does this project affect as enthusiastic news emerged last week that an error in the privacy of Facebook had exposed private messages from users prior to 2009?
"I have no answer for this," says the founder of Data Kind Porway Jake, whose slogan is data in the service of humanity. "In our company we are aware that each of the data we handle come from the private life of an individual, the five millionth of research on the resources of a hospital is a sick human being. But clearly there is a sacrifice and there may be errors when we give our data, as we assume that we can break a mirror every time we left our car in the parking lot. That does not mean that the use of these data in the right hands can not change our life for the better. "
Among the positive applications, experts cite as an example the possibility of detecting and polio vaccines carry a large part of the population of northern Nigeria, that are not listed in any public record. Another example was the ability to control the spread of insects that spread diseases such as malaria. "It is known that insects are close to water, so as aerial images from Google Earth can show us where the lakes and pools and where are the possible sources of infection on which one can act", explained yesterday in London . The undeniable virtues of this new information disclosure in the balance is offset to the right to privacy of individuals. What if that pool is mine and aerial photo was taken when I was doing it topless?
Massive experiments
A Facebook message mobilized 340,000 votes in one day in the first great social experiment conducted with 61 million American voters. It was on November 2, 2010, election day in the last elections to the U.S. Congress. James Fowler and colleagues at the University of California at San Diego showed the power of the network including a message with photos of six friends who said "I've already voted."
Facebook works in America with Datalogix-data company that is buying about 70 million homes via subscription information, coupons or prepaid cards provided by merchants, to identify users who have shopped online after seeing ad in the social network.
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