スペインのホテル協会によると2012年1月ー6月のスペイン人観光客数は去年より3'6%増加したが、外国人観光客数は4'7%
増加して、消費も5'6%の増加
Los turistas extranjeros compensan la caída de la demanda nacional
Los empresarios prevén que agosto acabará con una ocupación cercana al 80%
Carmen Sánchez-Silva Madrid 15 AGO 2012 - 18:21 CET
Foreign tourists offset the fall in domestic demand
Employers expect August will end with a close to 80% occupancy
Carmen Silva Sánchez-Madrid 15 AGO 2012 - 18:21 CET
A lime and sand. The tourism industry of Ecuador through the season wrapped up by some foreign visitors who have not failed and concerned about Spanish that are reducing their travel significantly due to economic uncertainty. Although until last June this had grown by 3.6% over the previous year, international tourist arrivals increased by 4.7% and spending by 5.6%, driven by the British, German and Scandinavian.
The month of July has been a shock to hoteliers, as recognized by the President of the Spanish Confederation of Hotels and Tourist Accommodation (CEHAT), Juan Molas, with inland areas of Spain, Galicia, Asturias and the provincial capitals scoring falls in the occupation of 30% and 40%, explains. "But in this first part of August have improved significantly affected destinations. And, although the hotel rooms are not filled on our shores, occupancy stood at an average of 75% driven by the strong performance of the archipelagos, Levante, Catalonia and the Costa del Sol, where the foreign presence is higher "he says. The remaining 25% is the figure that the decline in domestic demand tourist commercial director Meliá Hotels International, Jose Maria Dalmau.
The season this year has started later and recruitment has focused on the last minute, continues Molas. "This week we are selling next week. We had never seen so far in the month of August. In fact, this is the first time we do an advertising campaign at this stage of the season, when we have 30% of the inventory to sell, "says Dalmau. Meliá has signed up for the last minutes with the industry aims to bridge the summer. Nevertheless, Dalmau foreign tourists expected to compensate for the volume lost national and leave tables sector over the previous year or, at most, with revenue down 5% last summer. This percentage assumes Molas also good. Both include Russian visitors increased above 40%, and the countries of the East.
"We come from a historic year for the sector, 2011, in which the Arab Spring helped. And so far in 2012 are balancing foreign arrivals minors Spanish voyages. Continue growing in this economic environment continues to be good news, "says the president of the Spanish Federation of Travel Agencies (CEAV), Rafael Gallego. Gallego expected occupation of the Mediterranean will be above 80% in the month of August. "We waited at the last minute to fall in the prices hoteliers. When you finish the season the situation will be sustained over 2011, "anticipates.
July gave a scare to the hoteliers, especially in inner cities
But nobody can deny that holiday consumption is changing the bad economy and high unemployment. And not only in Spain. Tourists move for money, shorten their stays and vacation packages prefer all-inclusive, hence the boom that cruises are living, whose recruitment is increasing this summer between 13% and 15%, go to the president the CEAV.
In his view, the industry is working hard adjusting prices to maintain consumption at the expense of their margins. CEHAT President agrees. "We are currently at 2007 price levels. So far this year are down about 4% or 5% in the living accommodation of Spanish demand, while those who do foreign tourists, prices have risen from around 1.5%. "
And in September come higher costs. The increase in VAT from 8% to 10% that hoteliers considered bad news in an industry like tourism very price sensitive, it does change the destination to the customer under the Meliá Hotels commercial director, who points to recovery destinations in North Africa and particularly in Tunisia, this summer where the hiring is increased by 30%, as the main beneficiaries of this increase in costs Spanish.
Josep Francesc Valls, a professor at ESADE, also looks to the government to explain the loss of competitiveness of Spanish industry first. "The management has made economic emotions served to return to the Spanish tourist habits and forgotten. The pockets of the Spanish are not to be rescued. However, have behaved as if they were returning to the lunch on the beach, the day trips or renting your home during the holidays to raise revenue. We sold so poorly the crisis we are knocking the consumer economy and tourism has been the first destroyed, "criticizes.
And so he went to work in the sector, which has fallen by 3.9% in the first half. The lack of seasonal contracts has causing the worst was last July for the use of the whole crisis.
Tourism "always" within Spain
Tourism "always" without leaving Spain. It is the remedy that the Minister of Industry and Tourism, José Manuel Soria, recommended to overcome the drop in demand in the sector.
"Many Spanish left the country in search of sun and sand and encounter mosquitoes, temperatures exceeding 35 to 40 degrees and a sea temperature is not to be found in Spain," the minister told Europe Press.
In his defense of homeland tourism also indicated that "there are few places in the world that have the diversity of landscapes and sites available nationwide." Sorio said in his plea the "virtues" gastronomic country, rural tourism and even medical tourism thanks to the network of spas.
Tourism Minister reached for the millions of people each year travel to Spain: "When we visit 57 million tourists every year, can not be wrong. Maybe the wrong us, instead of often stay with sightseeing in Spain we will remote places of the world. "
Soria was satisfied with respect to the input data of international tourists. Figures for the first half of the year grew 5%, and spending is increasing by 5.6%, so the minister said that 2012 will be "a good year".
The 2012 season is the first in the four years of crisis in which there is a noticeable drop in reserves of domestic tourism in summer.
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