スペインの外国人観光客数は2012年1月/7月までに3%の増加
El turismo extranjero crece un 3% hasta julio
Rusos, alemanes y nórdicos animan un mercado que pierde españoles.
Estos son los ganadores y perdedores de 2012
Carmen Sánchez-Silva Madrid 18 AGO 2012 - 18:51 CET
Foreign tourism is growing by 3% until July
Russian, German and Nordic encourage a market down Spanish.
These are the winners and losers of 2012
Carmen Silva Sánchez-Madrid 18 AGO 2012 - 18:51 CET
International tourism is evolving very well this season, in fact, has grown by more than 3% compared to July 2011, which was a record year for foreign visitors (56.7 million total). These are the words of Secretary of State for Tourism, Isabel Borrego, in view of the provisional data from the past month, to be published in a few days and also reflecting increased spending more than 5% in the last twelve months. "The Russian dynamism, whose reserves are above 35% compared to July last year, with growth of 12% of German tourists, or 11% of the Nordic or 10% of Austrians get we close 2012 with a million more foreign visitors than last year, as planned, "said Borrego.
Secretary of State, however, declaring "cautious" about the behavior of the Spanish during the summer. A lack of official data, business operators estimate that domestic demand (which represents half of the total) has suffered, dropping by 25% compared to last summer as a result of the poor economic outlook for 2012 being considered, the dreaded hot autumn ahead.
Something that has led to the minister, José Manuel Soria, to appeal to the Spanish not to leave the country on their summer holidays, even though his department is contemplating a decline of tourism GDP, ("because the number of movements is not only maintained but increased. And also spending, "says Isabel Borrego) as predicting the Spanish tourism entrepreneurs for 2012. According Exceltur, the industry will yield 0.6%, which could rise to 1.5% when taking into account the VAT increase from September, ie lose 2,000 million and 19,000 jobs in total. "We tried to remedy with specific promotions on the Internet and social networks declining demand in destinations ranging okay" Borrego added.
The behavior of foreign nationals is the first of the dichotomies that lives in the tourism sector through their season, but not the only. These are some of the main divisions of the market:
Upping the islands, low inside. It is a divided Spain, where holiday destinations with the highest influx of foreigners, Balearic and Canary occupations exhibit between 70% and 96%, according to commercial director Meliá Hotels International, Jose Maria Dalmau, trying to compensate for poor data recorded by the country's hinterland, as Castilla y Leon, where the fall in employment until July is at 40%, as stated by the President of the Spanish Confederation of Hotels and Tourist Accommodation (CEHAT), Juan Molas.
The sun and beach 'knocks' urban tourism. The classic Spanish tourism is imposed by all accounts, despite the absence of notice much domestic citizens as Molas, for whom in the first part of August has been encouraged to take 75% of occupations. The city hotels are the losers, "the only working well for Barcelona, Palma de Mallorca and Bilbao" maintains Dalmau, who appreciates the attempts to Madrid to stay at last year's levels and the upsurge in the price war in cities like Valencia or Seville, "not head up."
More expensive and less hotel residences. The lower expense they are willing to make the Spanish holidaymakers is felt in the type of accommodation used. It imposes own town house or family and friends, rent or exchange property, to the detriment of hotel occupancy, warns Professor at ESADE, Josep Francesc Valls.
Returning vacation packages, restaurants and leisure lose. As a result of the budget adjustment of domestic tourists this summer are selling vacation packages in an attempt to tame spending. Such products have gone from representing 29% in July 2011 to over 32% last month, indicating Molas. While entrepreneurs catering and beverages are suffering in the flesh the declining value of the average ticket.
Best cruise cottage. Again a reflection of cost containment. The cruisers, fixed price, are the product of the season, says the president of the Spanish Federation of Travel Agents (CEAV), Rafael Gallego, who show an increase of nearly 15% compared to 2011. Contrary to what happens in the cottages, where occupancy is around 25%, well below last summer, according Valls.
Internet trumps traditional tour operators and agencies. It is the summer that has set the offer last minute, to the point of making employers change its trade policy, as recognized Meliá, the leading Spanish hotel. Dalmau said that tour operators and agencies give conventional market for the online channel. The barometer of Amadeus travel agents Spain reflects the virtual reserves have risen two points in June compared to the same month of 2011.
Mallorca, the star of the summer
Baleares thanks to the increased influx of British, German and Russian is becoming the ultimate destination of the season, says commercial director Meliá Hotels International, Jose Maria Dalmau. Especially Mallorca, which has 96% of occupations and good forecasts for September and October. Predictions that according to Rafael Gallego, CEAV, are transferable to the Canaries, which begins next month its high season. The islands are occupied by 85%, as the Costa del Sol, he adds.
Isabel Borrego indicates that British tourists kept their visits year's levels in July. As French, Belgian and Dutch about 2% better. The Gauls benefit Catalonian beaches are also picking up half of Russians arriving as CAHAT. From Valencia, best Valencia Alicante.
The northern coast is jammed
Less and less expensive holidays. That seems to be the fate of some domestic tourists who increasingly rely more on the price, according to Rafael Gallego, president CEAV, and instead of spending ten or twelve days to your comfort, now spend seven or eight, he says.
And as a tourist destination by the Spanish, northern communities suffer a major decline in hotel occupancy in the case of Galicia and Asturias, similar to the burdened community of Castile and Leon, explains CEHAT president Juan Molas . At least until July. So far this month it seems that the situation straightens.
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