スペインの食楽店のLizarranは、世界に進出。pincho(つまみ、小皿料理)、tapa(酒のつまみ、つきだし)と生ビールやワインの大衆飲み屋
Lizarran espabila con la crisis y se multiplica por el mundo
La cadena abrirá locales en Europa, América, Asia y África durante 2013
Andrés R. Gavino 28 DIC 2012 - 21:07 CET
Lizarran espabila with the crisis and multiplied by the world
The local open chain in Europe, America, Asia and Africa during 2013
Andrew R. Gavino 28 DIC 2012 - 21:07 CET
The Spanish restaurant is trendy. Customs such as the skewer or lid succeed wherever they go, both the original novel as it is in many countries combine some beers or wines with nibbles. Lizarran vanguard has turned to a tradition, which has led to rapid growth and internationalization by Spain that knows no boundaries.
After being born in Sitges (Barcelona) in 1998, expanded rapidly throughout the country until this year to more than 200 stores. The essence is the same as the lifetime bar, with a bar on which exhibits various snacks and tapas, to pull a tap beer and a series of tables spread around the room. Modern decor and reasonable prices to survive the increasing competition are the main guarantees of this franchise.
The essence is the same as in the bar of a lifetime: a bar with skewers, a tap beer and throwing tables distributed by the local
Under the formula that made him successful in Spain, in 2007 decided to make the jump internationally. The first country that was entered Portugal to follow by France, Russia, Mexico, Chile, the U.S., China and Morocco. The countries of Latin America are safe bets Spanish chain as cultural proximity facilitates the acceptance of these habits. Mexico is the most graphic: after the opening of the first store in the middle of this year, up to nine Lizarran expected during 2013.
The international venture also gives surprises and the group has shown that not only the countries closest to Spain in their way of life filled the premises of the brand. Manuel Robledo, president of Comess Group, owner of Lizarran, was surprised by the warm welcome in Moscow. "It is one of the cities that has pleasantly surprised us, is a leader in sales of the network," he says. Good data on the Russian capital will be transformed into new openings for next year, where we will spend two to four outlets.
The expansion knows no boundaries and will Lizarran seven-league boots next year so that its tentacles reach all corners of the world. The forecasts range from the Baltic countries (Estonia, Lithuania and Latvia), to Arab countries (Qatar, UAE and Lebanon), and a higher incidence in Latin America (Colombia, Brazil, Cuba and Peru), United States (landing in Florida and California, after arriving in New York) and Africa (Equatorial Guinea). "The core of Europe closer to us also very important to us, countries like France, Germany, United Kingdom and Italy," said Robledo.
Comess Group, owner of Lizarran, expects revenues in 2012 about 200 million, up 3% from last year
The expansionist strategy not neglect Spain, where it will open about 50 stores over the next 12 months. The sharp reduction in domestic consumption since the crisis erupted five years ago not a jamming for signature, obsessed with having a place in each of the provincial capitals. "We are not in Palencia, Salamanca, Leon, Valladolid, Soria, Lugo ... and we are able to expand the model," said the president, while also confesses that they want to continue with its growth in cities in which they are present, as Madrid, Barcelona and Alicante. Lift case is peculiar, since it has become Lizarran region that is best positioned within Spain.
Competition is fierce. The Spanish Federation of Hospitality has more than 360,000 local, which bind to the emergence of firms that also exploit the appeal of the cover. The huge number of bars and restaurants as well as a recession that curtailed the purchasing power of customers, forcing to make changes. "It is clear that the crisis does not help, but you espabila and we are selling more than last year," said Robledo. "We have more resources and work more hours," he adds. The data give reason. Comess Group, which also includes brands Mariachi Cantina, Pasta City, Rock & Ribs and China Boom - expects revenues this year 200 million, up 3% on 2011.
A small plate of food next to a cane will be a picture of a typical Spanish global image. The continuous changes in Lizarran, both have to do with the renewal of the ingredients and the aesthetics of the establishments, cause the momentum of a restoration model that shocks and pleases consumers worldwide.
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