スペインのアンダルシア地方では、2013年の夏の観光季節は、外国人観光客の、特にイギリス人やドイツ人観光客により、経済繁栄？
El turismo extranjero salvará la temporada de verano en Andalucía
Unos 4,5 millones de visitantes pasarán sus vacaciones en la comunidad, algo menos que en 2012
Jesús Sánchez Orellana Sevilla 9 JUN 2013 - 20:49 CET
Foreign tourism save the summer season in Andalusia
Some 4.5 million visitors spend their holidays in the community, somewhat less than in 2012
Jesús Sánchez Orellana Sevilla 9 JUN 2013 - 20:49 CET
International markets have two consecutive summers float being the goose that lays the golden eggs in Andalusia. The tourism sector faces high season hopeful that with British and German-traditional countries well established-called emerging areas, such as being the Nordic countries and Russia, allow at least reap the same results last year.
Authorities, employers and unions give virtually lost any chance of recovery this year the national commuter. The crisis, the cuts, the tourist tax, competition from other cheaper foreign destinations, but above all, the current hotel reservations predict that Spanish tourists Andalucia little travel this summer. The transfer of most national foreign tourists will maintain virtually the same numbers of travelers in the holiday period of 2012, according to forecasts by the Ministry of Tourism of the Junta de Andalucía. The regional government estimates that 4.5 million travelers will spend their holidays in the community between July and September, generating 15.5 million overnight hotel stays, a figure slightly lower compared to 2012.
Almería, Huelva and Cadiz acknowledge their dependence on the domestic market
The data recorded in the first quarter of the year show that very weak market, with falls of 10% in the last 12 months, continues to decline. Travel agencies quantify the decline between January and April by 1% versus 5% increase experienced by the international tourism. The manager of the Association of Travel Agencies of Andalusia, Luis Perez, emphasizes that other tourist destinations like Egypt, Turkey, Greece and Tunisia are regaining their market with cheap prices, which is generating strong competition for Andalusia. "These countries are making up its share of tourists, but Spain is complemented stop, they know this and are taking the chance," says Perez.
The hotel business is also pessimistic domestic tourism. "We want to go out, especially those living in big cities, but of the 15 vacation days has past five," says the president of the hotel employer in Andalucia and the Costa del Sol, Jose Carlos Escribano. The so-called summer, understood as a long period of rest, has given way to short breaks. "It cuts in days spending, but Spanish is still consuming" delves Escribano, who considers it a priority to intensify the promotion of Andalusia, especially in the Spanish market.
Precarious
J. S. O.
Ramon Montes is the owner of Casa Juan The Twins, a family with three restaurants scattered between Malaga and Torremolinos who turns 40 this summer. These days made up 80 paellas and their kitchens are fried over a hundred kilos of fish every day. During the winter, the template is composed of thirty workers doubling between June and September. "We need to strengthen especially evenings and weekends because we are overwhelmed, we receive clients from Holland, Boston and even Japan have reservations," said the businessman.
Contracts made by this company are temporary restoration. Looking for young summer students want to have an income. There are usually full-time contracts, as the owner of the establishment support but "everything is in order". Unions estimate that this summer, the tourism sector will generate up to ten thousand direct jobs in Andalusia but caution that much more work will be "black" to be created in the community. The so-called "economy" experiencing its largest growth in summer "and a lot more control by government", claims the head of Tourism and Commercial Workers Commissions (CCOO) Andalusia, Gonzalo Fuentes.
So far this year, the tourism sector has lost more than three thousand jobs, according to calculations by the union. After a bad winter summer draws a labor market marked by instability. "Many of the jobs in the high tourist season precarious; hourly contracts and underpaid" explains Fuentes. "This is a scourge that means that hotels, restaurants and bars end up offering a very poor quality of service to visitors, and this one takes into account when returning". The union leader emphasizes that there is much competition in other destinations and "the customer looks for the euro, if not received their product quality will choose another place to rest."
The contract in the summer in Andalusia, to work in the tourism sector, usually three to four hours a day during the weekend, according to the profile produced by some temporary work agencies (TWA). Candidates are young people between 18 and 25 who have no experience and they will receive an average salary of 90 euros a week for seven hours of work "but end up working a lot more hours" according to unions. The plants rely on that summer can generate at least the same ten thousand jobs were created last year in high season. The bulk of the reinforcements of staff will take place in restaurants, bars, hotels and nightclubs.
The Board and the Central Government have announced tourism campaigns to attract domestic travelers. The Tourism Promotion does these days in Madrid, Catalonia and Andalusia's eight provinces. During the summer, will develop up to 48 actions to position the destination among potential customers. The initiatives are grouped into four areas: the priority markets, Spain, UK, Germany and France, the United States and Canada, the golf segment, and emerging issuers such as Finland, Denmark, Czech Republic, Poland and Ukraine. The holder Andalusian Tourism, Rafael Rodriguez, insists that "those destinations of Andalusia less dependent on domestic tourism are better able to cope with the peak tourist season." By September, the Board also last an advertising campaign to attract travelers pretend season. Rodriguez argues that increasing domestic tourism in Andalusia lose weight international benefit. In 2012, the distribution was 45% of foreign tourists compared to 55% of nationals, "while this year we hope to finish with figures of around 50%," says the director.
For its part, the Ministry of Tourism will launch this month a national campaign under the slogan "rediscover Spain". Secretary of State for Tourism, Isabel Borrego, admits that the initiative is taken at the request of the sector and the promotion aims to move "to residents in Spain so close to home that have things to rediscover". Borrego highlights the strong growth being experienced by emerging markets, especially the Nordic countries (11%) and Russia increases reaching up to 40% on the Costa del Sol In this sense, the president of the employer's hotel province of Málaga, José Carlos Escribano, say that you must be ambitious "and go for the Russian market with high purchasing power, because it is a very good alternative that can mitigate the negative effects of domestic tourism".
In line expresses responsible for Business Federation Playa Andaluza, Norberto del Castillo: "The effort should be higher because we find those tourists who are able to maintain our business." Del Castillo says that hotels, restaurants and bars take almost five years with the price freeze. "And there are going to rise this summer because we only serve to scare away customers."
Unions Balearic Islands and Andalusia recall that last year was the strongest growing tourist destinations in visitors. The head of Tourism and Commerce of CCOO in Andalusia, Gonzalo Fuentes, prefers to "be careful" when talking about this summer. "We are convinced that domestic tourism will fall," he adds. It warns of the difficult economic situation in the United Kingdom and Germany. For Fuentes, the efforts made by the authorities "should be higher." For example, "to have a state beaches and infrastructure for magazine and tourist loyalty."
Almería, Huelva and Cadiz provinces could be will also suffer by the market decline. The three destinations have higher levels of Spanish travelers during the summer. In contrast, Seville and Malaga are, statistically, more foreign tourists, so it might even improve tourism data from last year. The Ministry of Tourism provides, for example, that the Costa del Sol between June and September recorded a 2% increase of travelers and overnight stays compared to the same period in 2012.
スペインのアンダルシア地方では、2013年の夏の観光季節は、外国人観光客の、特にイギリス人やドイツ人観光客により、経済繁栄？
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