EL PAIS
マンゴー2012年に20%の売上高と販売数を倍増'オンライン'
同社は約400店舗をオープンし、アンゴラ、ギニア、モンゴル、ジンバブエに入る
Mango turnover by 20% in 2012 and doubled the number of sales 'online'
The company opened nearly 400 stores and enter Angola, Guinea, Mongolia and Zimbabwe
During the year local open up to 3,000 meters that will integrate all lines
The brand launched in 2014 a line for young and other-size
Mango facturó un 20% más en 2012 y dobló la cifra de ventas ‘online’
La firma abrió casi 400 tiendas y entrará en Angola, Guinea, Mongolia y Zimbabwe
Durante este ejercicio abrirá locales de hasta 3.000 metros que integrarán todas las líneas
La marca lanzará en 2014 una línea para público joven y otra de tallas grandes
El País Barcelona 10 ABR 2013 - 13:09 CET
Mango turnover by 20% in 2012 and doubled the number of sales 'online'
The company opened nearly 400 stores and enter Angola, Guinea, Mongolia and Zimbabwe
During the year local open up to 3,000 meters that will integrate all lines
The brand launched in 2014 a line for young and other-size
The Country Barcelona 10 ABR 2013 - 13:09 CET
Mango closed the year 2012 with a 20% increase in turnover, which amounted to 1,691 million euros, up 20% from the previous year. The 84% of sales are to foreign markets and the remaining 16% to Spain. Internet sales accounted for 70 million, a figure double that of 2011. The fashion company continued to expand and during last year opened 197 outlets in Spain and 180 abroad. After consolidating its presence in Europe, Russia, Middle East and some Asian countries, the brand entered Burma and Pakistan and is about to enter this year in Angola, Equatorial Guinea, Mongolia and Zimbabwe, as reported in a statement.
In addition to international expansion this year the Barcelona-based company plans to launch new stores megastore format: establishments with between 800 and 3,000 square meters that will integrate all business lines: Mango, HE by Mango (menswear), Mango Touch (ins) or Mango Kids, for children. Larger stores will be located in Munich (Germany) and Ankara (Turkey). In view of 2014, the brand has announced it will launch new product lines for youth and plus sizes.
Mango employs 12,000 people worldwide and has 2,600 outlets in 107 countries. Buying online is available in 46 countries, mainly in Europe and the U.S. and aims to expand the Internet presence in the Middle East and Asian markets. The planned investment for 2013 amounted to 265 million euros, for new openings, reform of outlets, logistics and information services.
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