スペインの企業家のアマンシオ·オルテガは、カソリック教の慈善福祉団体のカリタスに、2000万0000ユーロを寄付
Ricos y (aún) poco solidarios
La sociedad exige más ayuda a las grandes fortunas de España para paliar la crisis
Miguel Ángel García Vega 25 NOV 2012 - 00:00 CET
Rich and (still) very supportive
Society demands more help to the fortunes of Spain to ease the crisis
Miguel Ángel García Vega 25 NOV 2012 - 00:00 CET
It is strange to sit down and write about Spanish millionaires with a general strike still fresh. Or maybe not. Maybe it's the honest picture of the times. The certification of a split between a society on the edge and a private initiative which many already require much more commitment to our leaden reality. Again, we must recognize their ability to generate interest, debate has stirred Amancio Ortega, to transcend that has donated 20 million euros to Caritas. I have highlighted all the headlines as much private that he had never received this Catholic grassroots NGOs.
According to some analysts, the textile businessman gesture of opening the door to such philanthropic initiatives in our country. While "too early to know if the donation Amancio Ortega has an effect called" reflects Beatriz Garcia, coordinator of Caritas Social Implementation. "Shortly after the announcement made inquiries we have received several very important asset."
But by the volume of this figure, it is also relevant to the great sensitivity finding that awakens the subject. Today is not easy or even give away money. You need only think of the reaction temper-both for and against, who have lived these days social networking to publicize the initiative of the founder of Zara.
Amancio Ortega's gesture opens the door to new initiatives
First, because they happen reproach upon the relocation of factories or textile company where pay taxes. And second, because we have our own look. "In Spain philanthropy has a religious component, associated with the charity, while in the U.S. belongs to civil society," says Joaquin Garralda, dean of the Business School. In the U.S., according to the Giving USA Foundation, funding for social action reached in 2012 298.000 million (233.275 million euros). In our old bull hide that figure is unimaginable, even in terms proportional to the population or the wealth of each country, but it is symptomatic that, as confirmed by several NGOs, individuals are contributing more corporate donations.
The truth is that there are reasons for the distrust of business. Some even do not forget that last year, in full escalation of the crisis, many large French companies, with Liliane Bettencourt, owner of L'Oréal, head, raised their hands and asked to pay more taxes. What also made several millionaires Germans. However, in Spain, our main asset gave no answer.
Although perhaps you might think that the hardness of the times has led to broader engagement. Is it so? "The Spanish wealthy are generous, but they could be much more," says Jaime Gregori, fundraising director of the Spanish Red Cross. An entity that is making an effort to get middle-provide more than 3,000 euros a year-and-large-over 10,000 donors. They are discovering, as it were, a new market, as the gift of Amancio Ortega is exceptional. The most I have caught them, remember Gregori, a private donor was 200,000 euros in 2011.
Philanthropy in Spain is associated with the charity in the U.S., civil society
Juan Esquer, director of bank Finance GBS high rents, says HNWIs "are very concerned about the social and economic situation", and that "are extremely sensitive to this issue." Is it true? So why the estate and gift tax has increased from 2,915 million euros raised in 2008-2408 in 2010?
"There are more business sensitivity against social problems that is causing the crisis." With this determination he believes Raimundo Pérez-Hernández and Torra, director Ramón Areces Foundation, the philanthropic organization created 35 years ago by the founder of the English Court and a reference in this country. In your case, this commitment is felt in the budget of the institution, which has remained unchanged -15.5 million euros, in the last five years, "but, given the economic situation, would have understood that what recortásemos" Raimundo Pérez-Hernández accurate. "We have not done, indicating a direct involvement of the board."
These are difficult times for the philanthropic. In Spain there are about 10,000 foundations, and the lack of enough budget will "cease to exist". These are forecasts Petitbò Amadeo, president of the Foundation Rafael del Pino, who manages 5.5 million euros and the hope of change. "Possibly the fundraising [fundraising] and the private sector role would change if we had a more generous patronage law with the private world, something that would also benefit the public."
None of the voices that collects this report used the word "demand", but many choose to "sue" when they ask for more involvement of Spanish fortunes. We speak of Florentino Perez, Entrecanales Fainé, Booty, Alierta, Roig, Lara, Barcelo, Francisco González, Rosalia Mera (who has declined to participate in the report).
José María Vera, CEO of Oxfam, choose the verb sue and dives into the reasons for the Spanish generosity. "Here there are three components: the prosecutor is not the main driver-, social commitment, and the image and reputation". In the latter has encountered problems: "We have said no to some proposals for finding a balance between image and commitment was very uneven."
Continuing the value of words, perhaps once more "commitment" that best portrays Elena Foster and the way in which this gallery-married British architect Norman Foster-understood, from his vantage point, his involvement with the times we live Spain. "Ivorypress could have your editorial, your bookstore or his gallery in New York, Paris, Berlin, Beijing or Sao Paulo," said by email. "Financially (and also from a professional and life strategy) would have been easier. However, and despite the financial cliff, cultural and social, steep and brutal, which in our country at this time, I feel increasingly confident of the choice made in 2008 when it opened Ivorypress Spain. I am increasingly committed to my team in Madrid. And ditch: "Ivorypress has grown over the last five years in Spain, and continues to grow (...), generating employment in young people, training future professionals. With great determination and hard work and risk, without rest. And with an indestructible hope and optimism. "
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