スペインの昇降機(エレベーター)製作会社のOrona社は、スペイン国内市場の82%の減少にも関らず、海外市場で販売をあげ、2011年には5億5600万0000ユーロの売り上げ、2012年には5億6000万0000ユーロの売り上げをあげて9000万0000ユーロの収益をあげる
El ascensor más rápido
El fabricante de elevadores Orona esquiva la crisis nacional con sus ventas en el exterior.
Este año planea comprar varias sociedades en Alemania y Polonia
Carmen Sánchez-Silva 3 FEB 2013 - 00:00 CET
The fastest elevator
The manufacturer of elevators Orona dodges national crisis with its sales abroad.
This year plans to buy more companies in Germany and Poland
Carmen Sanchez-Silva 3 FEB 2013 - 00:00 CET
The crisis worries but Orona lifts manufacturer Mondragon Corporation, has your back covered. It is one of the most internationalized cooperatives of the Basque group and knows that the drastic fall in domestic consumption will be offset by foreign demand. This has been in the last five years, when Orona has avoided recession by growing its business outside the Spanish borders.
The company closed 2012 with a modest increase in sales and results similar to last year. That is, with a turnover exceeding 560 million euros (556 million compared to 2011) and profits close to 90 million euros. And this despite the fact that in Spain "the market crash is brutal, around 82%, and we have spent to build 800,000 homes a year to have difficulty lifting 100,000," says the CEO of the company.
Javier Mutuberria is the executive arm of the success of Orona, who is pulling the Mondragón Corporación results. "Our business profile is increasingly international. We will make a good exercise, in contrast to the Mondragón Group, in which the situation is very hard for the weight that the domestic market in its service areas and consumption, "he says. Orona "exports one hundred countries and half of our export market is in Europe. France, UK, Germany, Benelux ... It is our great platform and growing in it during 2013 while the European economy is flat, "says Mutuberria, which provides a further drop of 32% for the year that has just begun in the Spanish market. "We will not retreat most international, that is what we are going to strengthen," he continues. In the last decade, has gone from selling Orona from 17 countries to 99 countries in addition to becoming a service company.
The group closed 2012 with more than 560 million sales
Bets are coming therefore in Europe. And in this market are Germany and Poland places where the manufacturer of elevators and escalators has looked to gain size. Its strategy is to become strong through the purchase of local small businesses. "Our growth is inorganic. And this year we will incorporate the group companies. We have an investment budget of 50 million euros for it, "explains the CEO of Orona. How many companies seeking to acquire? Mutuberria explains that there is a fixed number, which depend on the opportunities that arise. But he says: "It could be from one to three, but wish they were five."
In recent years, account manager, the elevator manufacturer has starred acquisitions in Ireland, UK, Belgium, Holland, Norway, Luxembourg ... And not just one or two. Orona has been done since 2008 with about 15 service companies that buy the product coming out of its two plants in the Basque country and deal with the maintenance of such facilities in their respective countries.
With them has not only strengthened its presence abroad, but has become one of the leaders of the European market, where it competes head to head with the big multinationals, Otis and Schindler, but not as well known as a brand them. "That's what we have to correct now, in the new phase of Orona" Mutuberria appreciated, "especially because we offer better service and sell materials to third parties because, contrary to what they do multinationals. We cut the distance with them, and although we are a younger and modest, figured among the top ten in the world. "
This year opens in Hernani the first building in the city of innovation
In these times of crisis, Orona demonstrates his good health and his desire to build a future, with a flagship project. Precisely that will serve to gain visibility and lacking that Mutuberria responsible for accompanying the management discretion. Orona is-Ideo, a macro that claims to be the face of the new Orona, as Mutuberria.
In Hernani, Gipuzkoa locality where the headquarters of the company and its origin, the city is rising innovation. A project that will require an investment of 70 million euros by the Mondragón Group company whose first building to open in September this year. It involves the finding of the importance the company gives the R & D, which last year invested 10 million euros and employed 60 researchers. About 300 engineers supporting the work of external specialists.
"The idea is to strengthen our model of innovation, which has always been closely linked to universities and innovation centers, but we did it at a distance. Now this innovative network practice years we will perform in a shared physical environment, so we expect that the trade is greater, "he explains. "We want Orona-Ideo become a city of open innovation to society, a city that promotes innovation in research, academic and institutional in Europe, which is the engine of economic transformation in Hernani, where the less will create thousands of jobs, "said Javier Mutuberria.
At 40,000 square meters will meet four buildings that will be installed in Orona Foundation, the research center, the company's corporate headquarters and visitor pavilion. In some buildings equipped with the latest technologies and who have made sustainability and energy efficiency its flag (in fact, the property that gives entrance to the complex is called Zero Orona because the photovoltaic roof that covers approximate energy consumption to that number ). The company wants to establish itself as a world leader in innovation and work on the design of systems of the future mobility and accessibility.
The first building will be inaugurated to house the University of Mondragón and Orona, so you can start the 2013-2014 year at the new facility. The rest of the complex will open in 2014 so that, with this milestone, can be held another more fundamental: the 50 year life of Gipuzkoa elevator group today consists of some thirty companies and has more than 4,100 employees. A company that stomps and will continue to talk.
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