スペインの専門家は、アフリカのナイジェリア、エジプト、ケニヤ、アンゴラ、モザンビーク、アイボリイコーストなどに、スペイン企業が投資することを推薦
Las oportunidades están en África
Los expertos aconsejan a la empresa española invertir en Sudáfrica, Nigeria, Angola o Mozambique, donde se sitúa el despegue económico del continente
Carmen Sánchez-Silva Madrid 3 FEB 2013 - 01:01 CET
Opportunities are in Africa
Experts advise Spanish companies investing in South Africa, Nigeria, Angola or Mozambique, where lies the continent's economic takeoff
Carmen Sanchez-Silva Madrid 3 FEB 2013 - 01:01 CET
Africa is the great ignored by the Spanish company, which in its internationalization has decided to focus on two poles: Europe and Latin America, laments Lluís Renart, IESE professor. "Except in Morocco and Tunisia, where they act a thousand Spanish companies, and some presence in South Africa, Spanish companies have chosen the opposite poles to Africa to undertake expansion. Forgetting this continent, where there are great opportunities that are being overlooked, "says Renart, who has known him for over 20 years, the same bearing the institution he represents helping create business schools in Africa, particularly in Nigeria, Egypt , Kenya, Angola and Ivory Coast, where he now these institutions are independent and have joined the IESE.
"54 countries located relatively near Spain, four or five hours of flight and in the same time zone, and with a population of 1.000 million people" are the reasons why Renart believes that Spanish companies should put the radar its internationalization process in Africa, "where countries that grow at an annual average of 5% again raising a new middle class that is streamlining the continent."
The economic and demographic growth that Africa is experiencing that represents great potential for the Spanish company, supports Alberto Zamora, director of management consultancy Accenture, who thinks that "this continent will lead growth in the next 25 years. We missed the boat in Asia and we can not lose Africa ".
"We lost
Asia train. We can not lose another, "says Zamora
Some countries, like South Africa, Namibia, Botswana and Ghana have advanced both legal certainty and quality of their administrations, which are so safe for business are better than Peru and Bolivia and Ecuador, where Spanish companies are investing themselves, Carlos says Sebastian, Professor of Economic Theory at the Universidad Complutense de Madrid and author of the recent book Underdevelopment and hope in Africa, in which he analyzes the evolution of sub-Saharan Africa in the levels of corruption, the biggest drag on the economy.
The countries that have improved their governance are attracting foreign investments, mostly featuring Chinese companies that move better on a lot more like yours. "They are opening up many opportunities, and reach the final is not good," advises Sebastian domestic entrepreneurs.
But Africa are many different realities. So, from the point of view of investment, you need to know about each of them so prioritize before exporting countries or implanted in them. The experts consulted agree that the State with more opportunities for Spanish companies, and therefore the first to be analyzed, is to be South Africa. "It is the most developed country with highest per capita income in Africa. It has a very low financial risk, with a rating lower than in Spain, and offers security to operate, "said Zamora.
Learn the business model
The Spanish business school IESE, which this week celebrates its rise in the international ranking of Financial Timesal number seven in the world, has been working in Africa since 1991 Melt Lagos Business School in the Nigerian capital. "IESE business school is more involved in the world to Africa, where there are 90 centers of management education, ie an average of two per country," said Lluis Renart, professor of the institution. To Renart, Africa represents an important technical work ahead. "With nearly 110 million people with permanent jobs on the continent, we think about 10 million business leaders need training," he says.
African business schools that IESE has launched its unique pose no deal there. The institution has opened its two-year MBA Nigeria, where students can spend a stay of 15 days to deepen their knowledge of business in Africa. "In the second year, students take four modules of 15 days each partner universities in the U.S., Latin America and now Africa," explains Alex Lake, IESE professor. Type courses are experiential states, where the first week is academic immersion, and visits to factories and companies. "And in the second week, which is the real novelty of this year in the program, and after some preparation, participants form groups of five to take charge of making a real consulting work African companies generally small or half, "Lake continues. Thirty students just try the experience, but IESE hereinafter expected, of the 280 students who have their MBA, 60 pass through Lagos.
The representative of Accenture ranks second preference for Spanish companies three countries, also very different from each other: Angola, Nigeria and Morocco. In a nascent stage of development, but with catalysts for economic development, would be Mozambique and Kenya, whose governments are planning significant investments over the next five years in mining, oil and gas, having discovered large deposits, maintains Zamora, who recommended Ultimately Algeria and Egypt, "countries to get on the radar and enter them once the conflicts arising from the Arab Spring are resolved," he adds.
South Africa has 47 million inhabitants and, having developed its mining continues Zamora, now undertakes the development of its energy sector, for which you need to build all types of infrastructure, and Spanish companies here could provide expertise, especially in hydraulic and renewable energy, which is currently being tendered. Opportunities also exist in telecommunications, as the country will expand its bandwidth, as well as consumer products.
Nigeria is a country with over 60 million inhabitants, but in 2050 is expected to have 400 of the 2,000 million that will form the African population, says Renart. With an economic growth of 8%, has a burgeoning middle class, which is leading to some of the big names in luxury goods are installed there. The basic consumer products and mobile phones are growing businesses in a country that builds its infrastructure of electricity, water and transport. "It should be the Brazil of Africa" says Accenture.
Angola grows more than 7% annually and has all the infrastructure to do after the last war, which ended in 2002. Mining and extractive industries have opportunities, as well as the service providers, says Renart. Like the agribusiness sector, where the Chinese are doing with their land.
You could also do business with poultry farms and poultry slaughterhouses, as is making Morocco indicates Renart. Morocco's main trading partner in Spain, there believes Zamora, opportunities arise in the food industry, renewable energy, tourism, water, transportation and housing.
Kenya, Ghana, Tanzania, Ethiopia, Ivory Coast and Equatorial Guinea are other countries where Spanish companies can find their space, as Sebastian and Renart.
0 件のコメント:
コメントを投稿