アイルランドの格安航空会社のRyanairは、他の航空会社から嫌われているが、そのやり方を真似している
Todos odian a Ryanair, pero todos la imitan
Iberia y British Airways dicen no ser de bajo coste pero crearon Iberia Express y compran Vueling
Ramón Muñoz / Cristina Galindo Madrid 9 NOV 2012 - 21:59 CET
All Ryanair haters, but all the mimic
Iberia and British Airways say they are not low cost but created Iberia Express and Vueling buy
Ramón Muñoz / Cristina Galindo Madrid 9 NOV 2012 - 21:59 CET
If a company universally hated by the other airline is Ryanair. There is not a single CEO who does not confess publicly and explicitly their refusal to low cost model implemented by the Irish giant. But there is not one that does not end up imitating. The results are giving the reason for the company led by Michael O'Leary. Faced with the crisis and the fall in demand, Ryanair sales soared in the fiscal first half to 15%, its profit by 10% to a record number of passengers.
One of the assumptions used Iberia to defend its merger with British Airways in 2010, after more than two years of negotiations, it was precisely the creation of one of the largest airline groups in the world, with a fleet of 400 aircraft and revenues of 15,000 million annually, would dominate the market for medium and long routes traveled and generate synergies of 400 million euros. These time savings are manifest. In contrast, British and Iberia have followed opposite paths to profitability. Spanish airline expects to lose this year 300 million euros.
Ryanair demonstrated that what matters is not the size but the cost. And your company model "ultralowcost" as he likes to qualify O'Leary to differentiate it from other low cost carriers. Iberia, which abhorred that model, had no choice but to create their own low cost, which flew past March, amid mass protests of workers who felt that it was a first step to dismantle the matrix and degrade their working conditions.
Iberia chasing a place on short flights and medium-haul Ryanair dominating. But not enough. This week was another twist in the way determined to conquer low cost land and announced the launch of a takeover bid for 100% of the shares of Vueling. The company, in addition to being very profitable (doubled its profit in the first nine months of the year), is focusing its strategy on European markets (Scandinavia, Germany, Russia and France) to battle Ryanair.
The low-wage labor policy preached by the Irish airline is also being imitated. The plan provides for adjustment of Iberia pay cuts of up to 35%. The pay of pilots SEPLA will leave soon to shock much of the public.
As yet emulate the directors of other airlines Ryanair is in moderate their own salaries. While O'Leary, breaking records of profitability, cobra 1.2 million euros a year, the CEO of Iberia, Rafael Sanchez Lozano, receives over 1.5 million (base salary, bonus and pension plan) and the IAG, Willy Walsh, nearly three million.
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