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El turista que salvó la crisis
Los visitantes internacionales tirarán de la primera industria española también en 2013
Carmen Sánchez-Silva Madrid 27 ENE 2013 - 01:01 CET
The tourist who saved the crisis
International visitors will pull the first Spanish industry in 2013 also
Carmen Silva Sánchez-Madrid 27 ENE 2013 - 01:01 CET
Next Tuesday begins the big week of Spanish tourism. FITUR, one of the world's most important fairs for the sector, will become the showcase with the first national industry wants to overcome the stagnation of domestic consumption, which has marred the brilliant results achieved in 2012 with international clients. This will serve their best deals so that the particular anime pique and traveling through this exhibition, traditionally focused professionals.
It is the challenge of 2013, the Spanish gain confidence in the economy and leave more, but not to visit the homes of friends and family as happened last year, it is to leave money in tourism establishments. The year 2012, according to business leaders grouped in Exceltur sector, the tourism industry fell by 1.6% compared to 2011, a record year, due to shrinking domestic purchases and although it received 57.9 million visitors foreigners, with a growth of 2.7%, which is better, a spending increase of 5.9%, according to official data. For the year just starting expect a repeat of these records. That foreign tourists will opt for Spain and the Spanish (half of the income pie) still contain their holidays by the crisis and high unemployment.
Entrepreneurs, says the CEO of Exceltur, Jose Luis Zoreda, anticipating an increase in their profits, but with lower sales and a further reduction in margins. The adjustments will begin to bear fruit this year, but there are still many problems to solve in Iberia, in travel agencies, employment regulations faced with Viajes El Corte Inglés to the head, or removals as the Orizonia battered by part of Globalia, pending approval by the National Competition Commission, although the company of Juan Jose Hidalgo has already injected € 15 million to pay salaries and suppliers.
The entrepreneurs hope to improve last year's record
The large and internationalized sector groups again have a good year because their foreign customers will more than offset the national depression. "The Eastern European countries, especially Russia, and Scandinavians are alternative markets. Latin America also. Brazil and Mexico have customers who spend in hotels and leisure facilities, "said Gabriel Escarrer, CEO of Meliá Hotels International, for whom 2013 has started with good prospects in the Caribbean.
By mid-year, the hotel chain expects domestic consumption is encouraged, while focusing its expansion in Southeast Asia, "a very large market with many opportunities beyond China, in countries such as Vietnam, Indonesia, Philippines, Cambodia ... "said Escarrer, including in its portfolio managed hotels in these destinations, expand the brand new Innside brand in Spain and continue with the conversion of tourist hotels in Magaluf (Mallorca).
Industry continues its cut margins and depressed Spanish customer convinces with its January deals
The airlines are benefiting from the restructuring of routes Iberia have started the year off right. And so it is with travel agents. "In January, sales are up over 15% because providers adjust their prices, especially airlines and hotel groups, have made real cuts, and the client has used the" says Javier Bellido, CEO Odigeo, which grew 25% in 2012 due to its international expansion. "There is a latent demand among the Spanish," he says.
The worst of the crisis has passed. It is the hope of tourism entrepreneurs. Yes, the best destinations that will work in 2013 will remain the most frequented by foreigners, Balearic and Canary Islands as top of the list. And again the cities and, in general, the inland areas will behave worse in a year in which positions will win trips online by the absence of fees, according to RJ Friedlander, CEO of ReviewPro.
Armando Lopez, president of Hotusa
Hotusa President will lead the business association Exceltur the next two years. As head of a group specializing in urban hotels, Lopez believes that Spain should strive to attract new foreign tourists, those from emerging countries like China, India, Brazil, Mexico, Peru ..., "to remove the domain weight Traditional English and German in Spanish industry. " In the future, these visitors could offset the domestic customer, says, in cities with cultural heritage and encourage the ailing urban hospitality market, which has reduced revenues and profits in 2012 in 70% of cases. "Perhaps this is why the cultural offer that Barcelona is in the window and has access to global emerging markets that have been saved from the crisis in 2012. You can be the example for other capitals, "he says.
Internationalization has also saved Hotusa results last year, and the rest of big pharma. Hotusa grew over 10% in sales and profits (revenues of 729 million euros in 2011), according to its president, noted that half of its business is outside Spain.
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