アメリカ合衆国の連邦通商局,FTC(la Oficina Federal de Comercio de Estado Unidos)は、ゴーグルの20ヶ月に渡る検索の調査の結果、競争相手を駆逐するものではないとして、アメリカ合衆国の年間500億0000'0000$に昇る検索広告市場の76%を独占するゴーグルの検索の独占を拡大してゆくのを放任
Google podrá seguir ampliando su monopolio de búsquedas
Después de 20 meses de investigación, la Comisión de Comercio de EE UU concluye que el ánimo de la empresa es mejorar sus servicios
El País Madrid 4 ENE 2013 - 10:29 CET
Google will continue to expand its search monopoly
After 20 months of investigation, the ITC concluded that U.S. spirits company is improving its services
The Country Madrid 4 ENE 2013 - 10:29 CET
Google is free to expand its dominance in the search engine market. Its activity is not to eliminate competition but to improve its services. This is the conclusion of the Federal Office of U.S. Trade (FTC) after 20 months of investigation into whether Google skews competition results.
Google's activity is directed more to want to improve your search results and user experience that the desire to prevent competition, said commission chairman Jon Leibowitz, who drew the distinction between a market and dominate it unfairly.
The FTC's decision clears the way for Google to continue to add features that have helped to overcome Yahoo and Microsoft successive attempts (now Bing) to seize a market that moves in advertising 50 000 million annually in the U.S. .
Google, which makes money by selling advertising alongside search results, captures 76% of the search market in the U.S., while Bing is less than 10% and Yahoo falls to 6%. And in the rest of the world, especially in Europe, is still more his domain.
Despite being a total victory for the company run by Larry Page on the claims of lobby pressure FairSearch.org, Expedia and Tripadvisor consists, among others, the seeker has voluntarily pledged two things: that advertisers can compare data from other search engines within their services using AdWords, even export your campaigns with this system to other sites, and sites that may collect reviews to products that perform specialist sites such as travel or shopping.
Leibowitz, in his press conference yesterday in Washington, did not leave room for the defeated. "Some companies or people may think that the agency should do more," he said, "because they are locked in combat with Google worldwide. They have the mistaken belief that criticism was going to influence the outcome."
Leibowitz and alluded to FairSearch.org, which has the same front open to the European Commission, and would have preferred that the FTC's decision had been following the European.
Apart from upsetting the e-commerce sector FairSearch clustered around, there have been dissenting voices. "It is disappointing that the FTC rely on voluntary commitments and simple Google to stop certain practices that most of the commissioners are hindering innovation," said Democrat Patrick Leahy, chairman of the Senate Judiciary Committee.
Now European antitrust regulators are those that determine whether Google's search practices restricting competition, said William Kovacic, a excomisionado the FTC, now a law professor at George Washington University.
Consumer Watchdog, another group of consumer protection, asked the Justice Department to investigate "monopolistic behavior in the Google search results" following the announcement of the FTC. "Google clearly skews search results to favor its own products and services," said director John Simpson. "The FTC has backed Google".
In Europe, the first reaction of e-commerce partnerships is critical of Google and especially with the FTC. The Initiative for a Competitive Online Commerce (ICOM) has issued a statement in which he states his disappointment. "The settlement decree on patents for basic standards is weaker than already required by U.S. law.'s Use of these patents from Google to block competing products clearly harms consumers, and it is unclear that the decree will prevent Google continue to use these patents to stifle competition and increase prices for consumers. "
"Even more disturbing is the FTC's inability to account for imbalances in Google searches as well as its decision not to impose formal commitments in other abusive practices of Google searches. FTC's willingness to compromise by Google volunteers will not be effective in preventing Google to use its dominance in search - 93% in Europe and 90% globally - to harm competition and consumers. "
"It is more important than ever for the European Commission to stand firm and insist on imposing significant commitments that account for imbalances in Google searches and completely restore competition in searches. FTC and the European Commission operate under legislative frameworks and very different market realities. Indeed, Commissioner Almunia has said he expects binding commitments by Google in several areas, including imbalances in searches. Such commitments promise to be much more effective than mandatory 'voluntary commitments' accepted by the FTC. "
In this respect, the European Commission has also responded: "We have taken note of the decision of the Federal Trade Commission, but we see that has any direct involvement in our research, given our discussions with Google, which are ongoing," he said Michael Jennings, a spokesman for the European Commission.
0 件のコメント:
コメントを投稿