フィナンシャル·タイムズの社長のライオネル·バーバーは、紙の新聞より、電網冊子の新聞を優先すると発表、ロンドン市内の郵送の紙の新聞の購読料は年間650'00£(775'00ユーロ)で、電網冊子の新聞の無制限の読書と5年間の旧札版の読書は週5'19£(6'18€)[年間275'07£、327'54€)、昔の以前の電網冊子と特別版(日曜版?)を含むと週6'79£(8'09ユーロ)[年間359'87£(428'77ユーロ)
Financial Times’ da prioridad a la edición electrónica frente al papel
El diario económico adaptará a las distintas plataformas la cobertura de las informaciones
Walter Oppenheimer Londres 22 ENE 2013 - 21:05 CET
Financial Times gives priority to electronic publishing over paper
The Economic Journal adapt to different platforms coverage information
Walter Oppenheimer London 22 ENE 2013 - 21:05 CET
Lionel Barber, editor of the Financial Times, announced to drafting a new strategy to prioritize the digital edition of paper against a few months after the first surpassed in number of subscribers to the second. The daily open negotiations with the National Union of Journalists (NUJ) to get 35 in a newsroom buyouts of 600 journalists, which will be compensated by the recruitment of 10 new staff that will be dedicated only to the digital edition.
The editor, who noticed these changes through an email sent on Monday to the editor, admits that it is "a major cultural change" and explains that he realized in September the need to carry out because a trip to Silicon Valley "confirmed the speed of change" that is subject to the world of information which requires digital daily allocate resources now devoted to editing the paper. Although stresses: "The FT brand and proven accurate journalism can continue to progress, but only if it suits the needs of our readers and the online edition of the printed edition, which remains a vital source of advertising revenue."
The FT, which expects to save 1.6 million pounds (1.9 million euros) with that modest downsizing, no decision has been made blind. "Our decision, long ago, to raise prices, charge for content and create a business based on subscribers has shown that he was brave and sensible. While many of our competitors struggle to find a profitable business model and announced accordingly large job cuts, we have been pioneers in the industry. This is no time to hesitate, "he writes.
The newspaper charges
readers to access the contents of the paper 'Online'
The day started at the time a model in the online edition that allows free access to readers, but they have to pay to access the daily paper in its entirety or read more than a certain number of articles a month or Request special sections, such as. For individuals costs 650 pounds a year (775 euros) the paper edition mailed in London, 5.19 pounds per week (6.18 euros) with unlimited access to the web items and five years of archives; 6.79 pounds (8.09 euros) if added to the above e-paper and special sections. This model has encouraged the entry of readers and has convinced many of them to the advantage of subscribing.
The change has, according to the director, with the moral and economic support of the owner, the Pearson group, and in one hand synthesis involves rethinking the type of information and how to meet them, taking into account the different information platforms that has . "We are changing the news business to business networking," he said.
The FT has a business model based on subscribers
That makes it necessary to focus in digital human resources for the role so far. Above all, reducing the presence of journalists on the night shift so that they can develop information during the day. This will require a limitation of the changes that are now in the various editions of paper. And become information publishers to editors dedicated to the make-up of the paper. "We need to rethink how we publish the content, when and how, as in conventional information in blogs, videos and social networks."
Barber also seems to point to a reduction of permanent correspondents in favor of a special envoy system when he explains: "In our network of national and international reporters have to try to have people in the right places, ready to devote his talent covering the big stories the FT and without running the risk of being isolated in niche or geographically. "
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