スペインの国家警察のtwitter
La @policia no es tonta
La cuenta en Twitter del Cuerpo Nacional de Policía, abierta hace cuatro años, es la más seguida del mundo, después de la del FBI
Luz Sánchez-Mellado Madrid 16 MAR 2013 - 00:14 CET
The police are not stupid '
The Twitter account of National Police, opened four years ago, is the most followed in the world, after the FBI
Luz Sánchez-Mellado Madrid 16 MAR 2013 - 00:14 CET
"You hipster or another tribe or urban trend and online accounts. But do not show all your privacy. The privacy outweighs the trendy ". On February 25, they hit the big 140 characters on Twitter. The post generated over 7,300 retweets, 1,600 favorites and hundreds of responses. Content seems no scoop. The umpteenth advice to surfers in the jargon of the medium. What is unusual is the sender's identity. It was not any influential twitterers, but the National Police. For gems like this, the account @ police have become, with 385,000 faithful, the first institution in Spanish and the second police force in the world with more followers on Twitter, after the FBI.
Tweet means peep, trill, warble. Twitter is a huge chicken house where no one stands always makes more noise, but who is right with the tone of cackling. In Spain, with over 5 million tweeters, a tweet over 300 retweets is considered successful broadcast. So, it seems that @ police pious well. The account was born in 2009 in an almost experimental with the intention of giving the body presence in the emerging social network. An attempt, discreet use the new channel to disseminate prevention campaigns, police publicize successes, and request the cooperation of citizens between the tweeters. Today, their drivers do not give credit to just pull it has achieved in the Twitter ecosystem-presumably populated by wildlife young, modern and rebel-an account that, after all, is controlled by the cops.
The police headquarters is' beside the office of its CEO, Ignacio Cosidó. There, a dozen young actors, most are in their 25 - degrees in Journalism, Psychology or Sociology, manage the Twitter, in addition to other activities of the communication department. However, the brain does not wear the uniform account. Carlos Fernández Guerra, 39, an expert in digital strategy and networks, is the enthusiastic community manager of the police. He is the one who writes every tweet with agenda items that will propose controls, and who sets the time of issuance of each filter corresponding message after the police. His is the notice to trendy hipsters impact caused both a parish cured of fear in terms of modernity, jargons and transgression in language.
"We are not the BOE, or the director's showcase which, incidentally, is twitterers and follow us. You can not sound official, Twitter is cruel and rejects you high. When in Rome, do as the Romans ", Fernandez argues War. "The goal is to reach citizens who use the network, and provide a service. In this case, warn of the danger of publishing private data. To do this, we use the language of our fans. Imitate them, learn from them, we are a live account ". The 1,000 entries, 300 consultations and 100 responses they generate, on average, emit 5-6 daily tweets are proof that arouse interest.
Because not only tweeting @ police usually advice and warnings about Internet safety, cyberbullying, scams, domestic violence, bullying or abuse. It also responds. Cater through private messages, queries or complaints tweeters, and derives the appropriate police department. Thus, in addition to informative, operating results are obtained, according to the inspector Carolina Gonzalez, a member of the team. This was in response to relief tweet the comedian sent Eva Hache: "Hello, good evening, Officer ..." was identified as the author of a threat "credible, real and concrete" against comedian in 2011. Other times it is the followers who don the police cap: "In the TuitRedadas we organize, we received thousands of emails with tracks. With one, nine Dominicans stopped with 277 kilos of cocaine in a truck camouflaged skins of bovine "reports. Denounce,? Online? "Collaborative citizen".
Others are not as diligent followers. "These are the same I just put a truncheon in the ribs," someone answered the hispters tweet. "Of course we have trolls, do not forget that we are the cops. Especially at night, when it is the best from each house. The negative response is 1% to 3% when we arrived, I worry, "says Fernandez War. But most are between elated and surprised tweets: "You are the cane," "You can not be more fun", "You are the best fake Twitter account".
"I'm a fan. It is a very interesting phenomenon, "says Mauro Fuentes, partner of Ogilvy Social Media Spain. "You see people wearing it is the agenda of what happens in the real world and online. The 7,000 retweets of hipsters will have reached around the world Twitter in Spain. Some people think that border passed and parody, which are almost as Police Today, but the publisher is very powerful and very effective. They are annoying, are not obscene and are sometimes very funny. "
Fernandez War deplores the night in which he "was the finger" and tweeted a personal commentary on the reality TV show Who wants to marry my son from the account of @ police. It was Eva Hache which sounded the alarm ("What does' police tweeting about # tróspidos?"). "We are human," admits the hint.
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