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スペインのラジョイ(Mariano Rajoy)大統領のスペインの不良債権で破綻寸前の銀行の救済を、"救済"と呼ばないのは,スペインの指導者が混乱、不信感、ウソつき、現実不認識、現状不把握という印象を撒き散らす
El precio de no decir rescate
La resistencia de Rajoy a llamar por su nombre el salvamento bancario socava su imagen
Los medios extranjeros ironizan sobre los eufemismos: “Tú dices tomate, yo digo rescate”
El discurso doméstico no funciona igual fuera
The redemption price not to say
Rajoy's resistance to call by name the bank rescue undermines its image
Foreign media ironic about the euphemisms: "You say tomato, I say rescue"
The domestic discourse was not the same
Ramon Lobo 12 JUN 2012 - 21:59 CET
Rajoy's resistance to call by name the bank rescue undermines its image
Foreign media ironic about the euphemisms: "You say tomato, I say rescue"
The domestic discourse was not the same
Ramon Lobo 12 JUN 2012 - 21:59 CET
"To avoid that some things are filtered nor think," they say Mariano Rajoy (Santiago de Compostela, 1955) to his closest collaborators. The phrase is the essence of the philosophy of life of a man whose political maxim is expected, let alone the things to work. The big problem is that Rajoy is no longer opposition leader, someone who can utter any speech, or none, with little consequences. From the December 21, 2011 Rajoy is Prime Minister of Spain and his audience is global. He no longer speaks to voters, now we hear Barack Obama.
Since the resignation of Rodrigo Rato at the head of Bankia, the fourth largest bank in assets, the government has accumulated political and communications errors that have undermined its image capacity and effectiveness. The last, refusing to call a bailout rescue, tactics that caused hilarity and derision in the foreign media, who have unceremoniously tossed Rajoy.
"You say tomato, I say rescue" was the witty title of Lisa Abend in Time magazine to summarize the discussion of the name. Every word was used less rescue: via credit, soft loans, European aid, as of yesterday, whose hashtag # lodeayer became a trending topic.
The worst thing was not the irony of journalists, but the distrust of European leaders who did not understand if the sale of non-rescue was marketing or inability to understand reality.
The 'hashtag' # lodeayer
became a 'trending topic'
"We generate perplexity. After help, and help, it is true, our European partners expect to react more sensible and humble gratitude. Rajoy's vision chest out in the press conference last Sunday projected the image of man with a vision bunkerizada of things, "says Antoni Gutiérrez-Rubi, political communication expert and author of the blog Micropolitics in THE COUNTRY.
"Converge two contradictory factors: the over-dramatization of the opposition and trade unions and an sobreescenificación of normality by the government and their allies, hence the trip to Poland Rajoy [to witness the first game of the selection]. Between the two wins the Government: the public does not like the atosiguen with bad news, "said Francisco Llera, director of Euskobarómetro.
The real bad news does not have to do with the war of synonyms. What's worse is the belief that the rescue of a portion of Spanish banks amounting to 100,000 million euros will not be enough, that the toxic assets, ie loans trapped in the real estate bubble burst, they can demand more money , including a bailout of the entire country, as in Greece, Ireland and Portugal. It is the thesis of the Financial Times, one of the bibles of world capitalism.
The Government chooses to stage an exaggerated normal
Markets do not have feelings, just looking for returns: attack which has detected weakness. For economic agency Bloomberg, the problem is the absence of a European response to the crisis, a real commitment to the euro. The Eurogroup finance ministers have approved a bailout yet unknown conditions, the fine print. Is a constant in the EU summits: first skirts the disaster, after announcing an agreement later negotiated its contents. Investors know the trick, why not the attack subsides and increases the risk premium (extra cost of debt financing for Germany Spanish).
"We all knew that Greece was wrong, but nobody expected that Spain was plunged into a crisis so great. Now there is fear of passing in Italy, "says Francesca Caferri telephone, head of the International section of La Repubblica. "There is also a big surprise with Rajoy. It seems you do not know where it goes. Their changes of direction, you do not need help, that now, but not called rescue, create confusion and mistrust. Or is a liar or does not know what you are doing, "he adds.
The strength of the Pack
"It was me who has pressed" to get the credit, said Mariano Rajoy in the press conference on Sunday. The phrase, surely for domestic consumption, has not been echoed in the foreign press, but a response from the European Commission President Jose Manuel Durao Barroso. He is also credited with the pressure, if on Rajoy.
The headline in The New York Times on June 8 made it clear the issue of paternity of the idea: "Spain accepts the European bailout for its banks sick." The Wall Street Journal reported strong pressure on Madrid Eurogroup.
In the European crisis played a lot of interests and actors. Angela Merkel is still clinging to the doctrine of austerity so successful that he gave his country, anticipated adjustments to the crisis. François Hollande won the French presidential elections perched on the promise of growth. Rajoy went on that stage with a calculated equidistance between Germany and France.
In the absence of positive responses from Merkel, conservative as he embraced the proposal Rajoy Eurobonds of socialist Hollande, who claims to have a good personal chemistry.
In recent weeks, Spain has stopped stealing role in Italy, despite the seriousness of their numbers. His prime minister, Mario Monti, has been placed on the picture of healthy countries.
The famous video of the June 1 with the U.S. President, Barack Obama, was the symbol of the division of Europe of two speeds: the first countries-Germany, France and Italy, and the rescued and operated between which fell prematurely Spain.
The lack of a European policy has weakened the euro. All make the price public speculating departure from Greece and eventual disappearance of the Moncada unique. On the stage of the crisis has come Obama, played for reelection in November.
At the moment there is a common electoral denominator: every president or prime minister submits to the lost elections. Rajoy is the exception, he just won the.
An African proverb explains the weakness of the European Union and why the attacks of the markets: "A herd is as strong as its weakest link"
The Wall Street Journal, the other Bible, fears that the pattern of denial set out in the crisis of Bankia, with the dance of billions forcing the rescue, it is repeating. The hiperinsensibilidad is maximal: Sunday elections are held in Greece whose most likely be unable to form a government, and if you could, this would be hostile to the setting sponsored by Angela Merkel.
"What starts with a set of synonyms ends up creating a political thought unrealistic. Zapatero happened to the word crisis. Efforts to deny transmitted distrust, feeling that the government could not handle the problem. This is called in Spain 'Moncloa syndrome'. The worrying thing is that Mariano Rajoy has ever happened in just six months, "says Manuel Saco, journalist and expert on television image.
"The government does not understand the global dimension and plural communication. They believed that an absolute victory automatically generating a communication absolute, absolute logic. They seem surprised that not work. This is inconceivable for a man preparing Rajoy, "said Gutiérrez-Rubi.
The Financial Times has been very hard with Rajoy. Your correspondent in Madrid, Victor Mallet, wrote on June 8: "Spain is mired in a provincial political party and when urgent matters of State should be negotiated in Berlin or Brussels." The journalist said that Merkel and other EU partners that Rajoy doubt be able to achieve fiscal discipline. Also doubted the ability of Zapatero. According to Mallet, Europe misses Felipe González and José María Aznar.
The Financial Times correspondent would not add much to what has been written in his article: "Rajoy is not aware that one no longer speaks to voters or potential voters. (...) Will I have sympathy for what he did with football. If he will get criticized if I go and will criticize me if I go I ".
"Everyone knows that the savings banks have been run by political parties and trade unions, which are all guilty. 80% of citizens calls for unity, is tired of the war of recriminations between the two major parties. The message is clear: we are all saved or we all sink, "said Llera.
"The government has to be careful with his words. What may be true for Spain, was viewed with suspicion, as a sign that the government is unrealistic. And that's dangerous. Everyone understands that the Government has to submit the agreement of the rescue, which is good for Spain, for their best interests. Rajoy is used to talking to the Spanish media, to address the Spanish public opinion, but the important thing now is how you perceive the German public, the Anglo-Saxon. Rajoy is guarded. His statements are reflected in the foreign trust, "says Giles Tremlett, The Guardian correspondent in Madrid.
Gutiérrez-Rubi: "The president has a serious credibility gap"
"Rajoy is a man of times, likes to wait, that problems fester, as has occurred with the resignation of Javier Arenas. The press conference on Sunday was made for the foreign media, not the Spanish. Rajoy did the carving. He knew how to choose the scene: behind walls nothing but a glass overlooking the gardens. Rajoy is best transmitted, the PP should use him more. It is better that the vice president, we seem to being scolded. The problem is that Rajoy not allowed counsel. If now we hear complaints from Ireland and Portugal by the agreement reached by Spain, is a sign that the Government has negotiated well, "says Virginia Ródenas, veteran ABC journalist dedicated to advising politicians.
The polls do not reflect the Executive's wear, but the President, as Demoscopia. The PP has more than 10 points ahead of the PSOE, although both fall on the elections of November 20. The bad news for Alfredo Perez Rubalcaba is that it takes advantage of the dissatisfaction with the hardness of the reforms.
Ruby Gutierrez argues that this type of wear takes to bounce in the polls, "Rajoy has a serious gap in the internal and external credibility. That loss does not appear immediately in the polls but is imprinted in the brain of the voters. The erosion has begun. (...). If there is no social porosity, if you open yourself to the society they serve and represent just locked into a single thought. If only breathe the air you generate just poisoned. "
Rajoy is guarded. His statements are reflected in the foreign trust
"Rajoy is a survivor trained in the partisan struggle. First you have to survive within your own party to stab your fellow aspiring desbancarte, then the opposition will always, no matter who is miserable, "says Ignacio Torreblanca, the newspaper analyst and expert in Europe. "What's good to win an election, as the act of sovereignty deficit staged in Brussels, makes you lose confidence in your partners. Rajoy overacting overact has forced the German Finance Minister, Wolfgang Schäuble, who went on to say that there will be conditions. "
A Torreblanca is concerned a repeat of the Greek scenario: the collapse of the two major parties. "It is clearing the political center in Spain. If the polls reflect what the people vote, the Parliament would be unmanageable. For this is an unfair electoral system, to avoid chaos, "says the analyst.
A reader of the Financial Times on Tuesday wrote a letter to the editor that summarizes the general feeling: "The most difficult decision of Rajoy in the last days was to choose between the party of Spain in Poland and Nadal in Paris."
Since the resignation of Rodrigo Rato at the head of Bankia, the fourth largest bank in assets, the government has accumulated political and communications errors that have undermined its image capacity and effectiveness. The last, refusing to call a bailout rescue, tactics that caused hilarity and derision in the foreign media, who have unceremoniously tossed Rajoy.
"You say tomato, I say rescue" was the witty title of Lisa Abend in Time magazine to summarize the discussion of the name. Every word was used less rescue: via credit, soft loans, European aid, as of yesterday, whose hashtag # lodeayer became a trending topic.
The worst thing was not the irony of journalists, but the distrust of European leaders who did not understand if the sale of non-rescue was marketing or inability to understand reality.
The 'hashtag' # lodeayer
became a 'trending topic'
"We generate perplexity. After help, and help, it is true, our European partners expect to react more sensible and humble gratitude. Rajoy's vision chest out in the press conference last Sunday projected the image of man with a vision bunkerizada of things, "says Antoni Gutiérrez-Rubi, political communication expert and author of the blog Micropolitics in THE COUNTRY.
"Converge two contradictory factors: the over-dramatization of the opposition and trade unions and an sobreescenificación of normality by the government and their allies, hence the trip to Poland Rajoy [to witness the first game of the selection]. Between the two wins the Government: the public does not like the atosiguen with bad news, "said Francisco Llera, director of Euskobarómetro.
The real bad news does not have to do with the war of synonyms. What's worse is the belief that the rescue of a portion of Spanish banks amounting to 100,000 million euros will not be enough, that the toxic assets, ie loans trapped in the real estate bubble burst, they can demand more money , including a bailout of the entire country, as in Greece, Ireland and Portugal. It is the thesis of the Financial Times, one of the bibles of world capitalism.
The Government chooses to stage an exaggerated normal
Markets do not have feelings, just looking for returns: attack which has detected weakness. For economic agency Bloomberg, the problem is the absence of a European response to the crisis, a real commitment to the euro. The Eurogroup finance ministers have approved a bailout yet unknown conditions, the fine print. Is a constant in the EU summits: first skirts the disaster, after announcing an agreement later negotiated its contents. Investors know the trick, why not the attack subsides and increases the risk premium (extra cost of debt financing for Germany Spanish).
"We all knew that Greece was wrong, but nobody expected that Spain was plunged into a crisis so great. Now there is fear of passing in Italy, "says Francesca Caferri telephone, head of the International section of La Repubblica. "There is also a big surprise with Rajoy. It seems you do not know where it goes. Their changes of direction, you do not need help, that now, but not called rescue, create confusion and mistrust. Or is a liar or does not know what you are doing, "he adds.
The strength of the Pack
"It was me who has pressed" to get the credit, said Mariano Rajoy in the press conference on Sunday. The phrase, surely for domestic consumption, has not been echoed in the foreign press, but a response from the European Commission President Jose Manuel Durao Barroso. He is also credited with the pressure, if on Rajoy.
The headline in The New York Times on June 8 made it clear the issue of paternity of the idea: "Spain accepts the European bailout for its banks sick." The Wall Street Journal reported strong pressure on Madrid Eurogroup.
In the European crisis played a lot of interests and actors. Angela Merkel is still clinging to the doctrine of austerity so successful that he gave his country, anticipated adjustments to the crisis. François Hollande won the French presidential elections perched on the promise of growth. Rajoy went on that stage with a calculated equidistance between Germany and France.
In the absence of positive responses from Merkel, conservative as he embraced the proposal Rajoy Eurobonds of socialist Hollande, who claims to have a good personal chemistry.
In recent weeks, Spain has stopped stealing role in Italy, despite the seriousness of their numbers. His prime minister, Mario Monti, has been placed on the picture of healthy countries.
The famous video of the June 1 with the U.S. President, Barack Obama, was the symbol of the division of Europe of two speeds: the first countries-Germany, France and Italy, and the rescued and operated between which fell prematurely Spain.
The lack of a European policy has weakened the euro. All make the price public speculating departure from Greece and eventual disappearance of the Moncada unique. On the stage of the crisis has come Obama, played for reelection in November.
At the moment there is a common electoral denominator: every president or prime minister submits to the lost elections. Rajoy is the exception, he just won the.
An African proverb explains the weakness of the European Union and why the attacks of the markets: "A herd is as strong as its weakest link"
The Wall Street Journal, the other Bible, fears that the pattern of denial set out in the crisis of Bankia, with the dance of billions forcing the rescue, it is repeating. The hiperinsensibilidad is maximal: Sunday elections are held in Greece whose most likely be unable to form a government, and if you could, this would be hostile to the setting sponsored by Angela Merkel.
"What starts with a set of synonyms ends up creating a political thought unrealistic. Zapatero happened to the word crisis. Efforts to deny transmitted distrust, feeling that the government could not handle the problem. This is called in Spain 'Moncloa syndrome'. The worrying thing is that Mariano Rajoy has ever happened in just six months, "says Manuel Saco, journalist and expert on television image.
"The government does not understand the global dimension and plural communication. They believed that an absolute victory automatically generating a communication absolute, absolute logic. They seem surprised that not work. This is inconceivable for a man preparing Rajoy, "said Gutiérrez-Rubi.
The Financial Times has been very hard with Rajoy. Your correspondent in Madrid, Victor Mallet, wrote on June 8: "Spain is mired in a provincial political party and when urgent matters of State should be negotiated in Berlin or Brussels." The journalist said that Merkel and other EU partners that Rajoy doubt be able to achieve fiscal discipline. Also doubted the ability of Zapatero. According to Mallet, Europe misses Felipe González and José María Aznar.
The Financial Times correspondent would not add much to what has been written in his article: "Rajoy is not aware that one no longer speaks to voters or potential voters. (...) Will I have sympathy for what he did with football. If he will get criticized if I go and will criticize me if I go I ".
"Everyone knows that the savings banks have been run by political parties and trade unions, which are all guilty. 80% of citizens calls for unity, is tired of the war of recriminations between the two major parties. The message is clear: we are all saved or we all sink, "said Llera.
"The government has to be careful with his words. What may be true for Spain, was viewed with suspicion, as a sign that the government is unrealistic. And that's dangerous. Everyone understands that the Government has to submit the agreement of the rescue, which is good for Spain, for their best interests. Rajoy is used to talking to the Spanish media, to address the Spanish public opinion, but the important thing now is how you perceive the German public, the Anglo-Saxon. Rajoy is guarded. His statements are reflected in the foreign trust, "says Giles Tremlett, The Guardian correspondent in Madrid.
Gutiérrez-Rubi: "The president has a serious credibility gap"
"Rajoy is a man of times, likes to wait, that problems fester, as has occurred with the resignation of Javier Arenas. The press conference on Sunday was made for the foreign media, not the Spanish. Rajoy did the carving. He knew how to choose the scene: behind walls nothing but a glass overlooking the gardens. Rajoy is best transmitted, the PP should use him more. It is better that the vice president, we seem to being scolded. The problem is that Rajoy not allowed counsel. If now we hear complaints from Ireland and Portugal by the agreement reached by Spain, is a sign that the Government has negotiated well, "says Virginia Ródenas, veteran ABC journalist dedicated to advising politicians.
The polls do not reflect the Executive's wear, but the President, as Demoscopia. The PP has more than 10 points ahead of the PSOE, although both fall on the elections of November 20. The bad news for Alfredo Perez Rubalcaba is that it takes advantage of the dissatisfaction with the hardness of the reforms.
Ruby Gutierrez argues that this type of wear takes to bounce in the polls, "Rajoy has a serious gap in the internal and external credibility. That loss does not appear immediately in the polls but is imprinted in the brain of the voters. The erosion has begun. (...). If there is no social porosity, if you open yourself to the society they serve and represent just locked into a single thought. If only breathe the air you generate just poisoned. "
Rajoy is guarded. His statements are reflected in the foreign trust
"Rajoy is a survivor trained in the partisan struggle. First you have to survive within your own party to stab your fellow aspiring desbancarte, then the opposition will always, no matter who is miserable, "says Ignacio Torreblanca, the newspaper analyst and expert in Europe. "What's good to win an election, as the act of sovereignty deficit staged in Brussels, makes you lose confidence in your partners. Rajoy overacting overact has forced the German Finance Minister, Wolfgang Schäuble, who went on to say that there will be conditions. "
A Torreblanca is concerned a repeat of the Greek scenario: the collapse of the two major parties. "It is clearing the political center in Spain. If the polls reflect what the people vote, the Parliament would be unmanageable. For this is an unfair electoral system, to avoid chaos, "says the analyst.
A reader of the Financial Times on Tuesday wrote a letter to the editor that summarizes the general feeling: "The most difficult decision of Rajoy in the last days was to choose between the party of Spain in Poland and Nadal in Paris."
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