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引き下げスペインのデパートのエル=コートイングレスはスーパーの商品の値段を
El Corte Inglés baja los precios en sus supermercados para captar más clientes
La cadena rebajará hasta un 20% unos 5.000 productos para competir con otros distribuidores
Decidirá el coste de sus productos situándolos en la media de las cifras que use la competencia
El Corte Inglés low prices in its stores to attract more customers
The chain will lower up to 20% over 5,000 products to compete with other distributors
Decide the cost of placing products on the average of the competition using
Cristina Delgado Madrid 7 JUN 2012 - 13:23 CET
The chain will lower up to 20% over 5,000 products to compete with other distributors
Decide the cost of placing products on the average of the competition using
Cristina Delgado Madrid 7 JUN 2012 - 13:23 CET
The English Court has shifted its strategy in the area of power to up to 20% lower prices on some 5,000 references to compete with other groups such as Mercadona, Carrefour and Auchan, as noted on Thursday its Director of Communications, Diego Copado. From now on, in its stores (which are integrated into the English Court, and those of Supercor Hipercor) determine the cost of thousands of products by choosing a number in the middle of the price they have set their competitors. "There will be neither the cheapest nor the most expensive," he said Copado, who has promised to be constant quality. "We will waive a portion of the margin, but we hope to increase sales and make up," he summarized.
The group has selected different brands of grocery, food, drugstore to implement the measure. "We created a thermometer which will analyze many variables, as in the stock market," said Copado. She acknowledged that the main reference is the price they choose the big players in the distribution sector, as Mercadona, Auchan and Carrefour. Prices of fresh produce will be reviewed every week while grocery, drugstore will be observed every two weeks.
more informationThe English Court suffers the crisis by cutting consumption of 13.5% of the profitsEl Corte Ingles, Spanish e-commerce leaderMercadona, El Corte Ingles and Inditex, among the 50 giants of the trade
With this strategy group chaired by Isidoro Alvarez gives a "course". So far, they argue, have more stable prices in the industry. "Amid the excitement and the huge variation, we had chosen to maintain stable prices. Did not want to get into price wars and sharp dynamics. But everything has changed, and we decided to change the strategy," Diego Copado justified. However, he stressed that not planning to enter price wars. "Competition can be quiet, because we think to be the cheapest. We are in the middle," he insisted.
According to Victor del Pozo added, purchasing manager of the English Court, have spent years studying their customers. "Clients praise the range and quality of our products. But we said we were very expensive," he explained. So noted, have changed their strategy. The lower prices, however, will not reach all of their products because they work with around 20,000 items and new prices apply only to some 5,000. It is, say, a basket of everyday shopping. They add, its range of brands in a very broad, and only make changes in prices that can be compared with other supermarkets in the competition.
Conversion of Opencor
In addition to varying prices, the group's strategy includes the English Court rebranding in some stores. Thus, nearly fifty Opencor convenience stores (which also currently sells power press or gifts and have a special night opening hours) shall be Supercor supermarkets.
The change will particularly affect Madrid, which will keep the Opencor only in areas "busiest night", but where justified Diego Copado, with the new regulations that will open in the evenings and holidays, this logo makes less sense. Supermarkets have reformed opening times larger than today, because in some cases close at 12 pm, and open on Sundays and holidays.
The group has selected different brands of grocery, food, drugstore to implement the measure. "We created a thermometer which will analyze many variables, as in the stock market," said Copado. She acknowledged that the main reference is the price they choose the big players in the distribution sector, as Mercadona, Auchan and Carrefour. Prices of fresh produce will be reviewed every week while grocery, drugstore will be observed every two weeks.
more informationThe English Court suffers the crisis by cutting consumption of 13.5% of the profitsEl Corte Ingles, Spanish e-commerce leaderMercadona, El Corte Ingles and Inditex, among the 50 giants of the trade
With this strategy group chaired by Isidoro Alvarez gives a "course". So far, they argue, have more stable prices in the industry. "Amid the excitement and the huge variation, we had chosen to maintain stable prices. Did not want to get into price wars and sharp dynamics. But everything has changed, and we decided to change the strategy," Diego Copado justified. However, he stressed that not planning to enter price wars. "Competition can be quiet, because we think to be the cheapest. We are in the middle," he insisted.
According to Victor del Pozo added, purchasing manager of the English Court, have spent years studying their customers. "Clients praise the range and quality of our products. But we said we were very expensive," he explained. So noted, have changed their strategy. The lower prices, however, will not reach all of their products because they work with around 20,000 items and new prices apply only to some 5,000. It is, say, a basket of everyday shopping. They add, its range of brands in a very broad, and only make changes in prices that can be compared with other supermarkets in the competition.
Conversion of Opencor
In addition to varying prices, the group's strategy includes the English Court rebranding in some stores. Thus, nearly fifty Opencor convenience stores (which also currently sells power press or gifts and have a special night opening hours) shall be Supercor supermarkets.
The change will particularly affect Madrid, which will keep the Opencor only in areas "busiest night", but where justified Diego Copado, with the new regulations that will open in the evenings and holidays, this logo makes less sense. Supermarkets have reformed opening times larger than today, because in some cases close at 12 pm, and open on Sundays and holidays.
引き下げスペインのデパートのエル=コートイングレスはスーパーの商品の値段を
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